What are SILO Pages?
SILO pages in SEO are a best practice for how a website should be structed. Siloing is the act of separating website content into different categories and sub categories grouping is known as silos. Categorization and connecting related pages means a site will carry more clout in search engines ranking and index your web content. It also allows for optimizing onsite content around a wider array of keywords groups. Siloing for SEO is considered an essential step when creating a new website. Google or any search engines look very much close at your site structure to decide your website main topics and whether there is enough keywords supporting content. Siloing a website means grouping related pages mutually, either structurally or through linking, to establish the site’s keywords based themes. Webmasters can silo a website to differentiate its various content themes and make understandable to search engines what the site is about.
Types of SILO
There are two types of SILO
- Physical Siloing
- Virtual Siloing
Physical siloing means the directory structure and virtual siloing through the linking structure. Let’s discuss physical siloing first.
The URL address of web pages can give users and bots important clues about the page. For instance the URL structure below reveals that the page focuses on some kind of cordless hammer power tool by Makita. It involves the creations of a content hierarchy. Here is how physical siloing should be done.
Homepage: A homepage should provide a brief introduction to the school and welcomes users to the site.
Key Silo Categories: This is where you start siloing. Cluster your site into individual sub topics and remember to keep them simple. Keeping the SILO name short will mean the URLs are short too making it easier for search engines to navigate. For a higher education institution the key categories may be “programs,” “course,” “meet the staff,” and “blog,”
Category pages: For example the silo programs may hold group pages about admissions, different academics faculties and also how students can apply.
Supporting pages: The supporting pages is the type of pages that support the most important and unique content you have sorted into silos separating your website into supporting pages means there is bigger chance of definite search queries will land on your web pages. That is the chance to insert more content under say the academics faculties’ category to give complete details of the programs offered by the institutions.
Blog: The Website Content that is significant and contains links to the Silos category pages, and supporting pages on your websites. Blogs are very important and valuable part of the second siloing technique.
It involves the using the internal link structure of a site (how pages link to the other pages) to
- 1. Connect groups of related pages collectively.
- Separate not related pages.
- Make stronger the primary landing pages of each Silo.
Despite the fact that siloing pages requires theme related pages to be located within the same directory of a site, a virtual silo pages is formed by hypertext links between themes connected pages. In fact connecting related pages virtually through text links can be valuable even in the absence of physical silos, because the search engines spiders crawl website’s content by following its links, and it is very powerful.
How to SILO your websites
The process of siloing a website by topic can be briefly described in four steps:
- Determine the overarching themes for your website: What content do you have and what it is about we recommend you consider your themes in conjunctions with keywords research.
- Choose your siloing strategy: Decide how to apply a website structure that undoubtedly identifies the themes of your website physical siloing and virtual siloing alone.
- 3. Plan your linking structure: Look at your link structure starting from your main navigation menu and make a decision how best to attach pages together to strengthen your themes according to the way people search for your website content. Keep in mind that you will usually need at least five supporting content pages to set up silo themes.
- Implement and build your silos: Make public and high class content that includes your targeted keywords phrases for each theme based silo. Trim and create links to connect supporting pages within each silo and strengthen your top level silo landing pages.