Internet Marketing services are also known as Online Marketing services that refer to a set of powerful tools, innovative techniques and methodologies used for promoting, selling products and services through the Internet to get better appearance in global market place.Online marketing services consist of a very wider range of marketing ethics, elements than traditional business marketing services due to the additional marketing channels and marketing principles and mechanisms available on the world wide web or internet.
Online marketing phenomenon is also known as Internet marketing solutions, digital marketing, web marketing, social media marketing (SMM) and search engine marketing (SEM) techniques. The wide online marketing services spectrum varies according to services and business requirements. Effective online marketing programs or internet marketing services leverage data analytics, consumer data and (CRM) customer relationship management systems. Online internet marketing connects companies or organizations with qualified prospective customers, clients and takes services, business development to a higher level extent than traditional advertising or marketing services.
Online marketing combines the innovative ideas, enhanced approach and internet’s creative and best technical tools, including analysis, design, development, promotion, sales, marketing and advertising, while focusing on the following major business models and strategies:
• E-commerce design and development
• Lead based web portals or websites
• Digital marketing
• Local citations
• Low costs: Large pools of audiences are reachable at a part of traditional promotion budgets, allowing businesses or services to create appealing consumer ads.
• Flexibility and as per convenience: Consumers or customers may research about the products or services and buy at their leisure time.
• Data Analytics: Efficient and enhanced best statistical results are facilitated customers without paying extra money.
• Several options: Marketing or advertising tools include email marketing, pay per click advertising (PPC) and local citation or local search integration (e.g. Google Maps).
• Demographic promotion and targeting: Consumers can be demographically marketed and targeted much more effectively in an online mode rather than an offline process, because it is very easy to find the consumer base for better market place.
The main drawback and limitations of online internet marketing and digital marketing is where products are being sold, the lack of tangibility means that consumers try on products or services which they might wish to purchase for use.
So internet marketing, online marketing or digital marketing has outsold traditional promotion in recent years to attract the consumers and even help them in finding the best products or services at a reasonable cost with comparison and it continues to be a high growth industry.