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Latest Google SEO Updates and Algorithm Changes in 2017

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Google Algorithm Update

PageRank is an algorithm utilized by Google Search to rank sites in their search engine results. PageRank is a method for estimating the importance of site pages. PageRank was named after Larry Page, one of the founders of Google.

An SEO algorithm is a procedure by which you optimize content for a look. Optimization doesn't mean get the ideal positioning. In our SEO glossary here on SEO Theory, you'll discover this definition for website improvement: "The art of designing or changing Web pages to rank well in search engines."

Here are some Google algorithms updates are given below:

A. Google Hummingbird Update

Hummingbird is the name of the Google Algorithms change in Google in 2013. It named Hummingbird because of its Speed and Accuracy.  It additionally looks further at content on individual pages of a site, with enhanced capacity to lead clients straightforwardly to the most suitable page as opposed to only a site's landing page.

SEO latest updates correlated to Hummingbird:

1.Application of significance technology to number of pages over the web

2.Usage of Knowledge Graph certainties to ensure improved search output.

3.Simple acknowledgement of Keyword stuffing

4.Successfulness of Long-tail keywords


B.Google Penguin Update

Google Derived the Penguin Update in April 2012 to hold the sites that are unwanted Google’s exploration results. Penguins Update is mostly used to reducing search positions of sites that break Google’s Webmaster Rules and consume black-hat SEO methods to improve the ranking of their sites webpages, by getting or obtaining links by some wrong implementation.


Before the Penguin sites normally used certain bad external link building techniques to rank well in SERPs and increase the traffics. Although, once Penguin was launched it oblique that content was energetic and those with doubtful content would be identified and those with unwanted content would be penalized.

Some Google Penguin SEO updates are:

1.Penguin 1 – Introduced on April 24, 2012

2.Penguin 2 – Introduced on May 26, 2012

3.Penguin 3 – Introduced on October 5, 2012

4.Penguin 4 - on May 22, 2013

5.Penguin 5 - on October 4, 2013

6.Penguin 6 - on October 17, 2014

7.Penguin 7 - on September 23, 2016


C. Google Panda Update

Google's Panda Update is familiar in February 2011 and it is also called the authoritative search strainer indirect to break websites with bad-quality content by creating their method into top list items of Google. Panda is updated from time to time. Exactly when this happens, locales as of now hit; may escape, then they have revealed the correct enhancements as per Panda updates.

Some vital Google SEO updates according to Google Panda Update are:

1.No more than one Page with the Similar Keyword

2.Never use Auto-generated Content

3.Don’t use Pages with 1-2 Paragraphs of Text Only

4.Don’t Scraped Content

5.Panda Likes New Content

6.Always Careful by Affiliate Links and Ads

7.Large no. of Outbound Links with Keywords are not good


D. Google Pigeon Update

Introduced on July 24, 2014, for U.S. English outcomes, it is also another one SEO algorithm update presented to give extra valuable, outstanding and exact native examine results that are more closely to conservative website search ranking parts. According to Google this new SEO algorithm increases their space and location tracing factors in the more ways. The chief reason to introducing Google Pigeon Update is to give more preference to local search in SERPs.

New updates in SEO based on Google Pigeon Updates are:

1.Location Matters Always

2.Never Over-Optimize Your site

3.Strong Domains needs more


E. Google Mobile-Friendly Update

Launched On April 21, 2015, Google presented its Mobile Friendly search algorithm which is planned to provide a portable to mobile-friendly websites pages in Google’s mobile. One of the perfect approaches to get ready is to test that Google considers your site pages to be mobile friendly by using its Mobile-Friendly Test tool.

Latest Google Mobile-Friendly SEO updates are:

1.Mobile-friendly testing instrument now has API contact

2.Google may collect desktop above AMP page for the mobile-first directory

3.Google initiates mobile-first indexing, utilizing mobile content for all search rankings


F. Google Payday Update

Introduced on June 11, 2013, Google Payday Update was a Google quest algorithm concentrated at washing active list objects associated to irrelevant queries  such as payday loans or certain other types of large spammed queries.

Recent Google Payday updates are:

1.Google Payday Loan 1.0

2.Google Payday Loan 2.0

3.Google Payday Loan 3.0


G. Google Pirate Update

Derived in August 2012, Google’s Pirate Update is a cleaner that protects websites that have various copyright violation rumors, as recognized by Google’s DMCA system (Copyright Removal Dashboard). Websites that are affected by the Pirate update may be partially or completely eliminated from the Google search index.

Some of the Google Pirate SEO latest updates-

1.The Pirate Update Punished sites that have more Copyright infringement Reports

2.The Pirate Update is a Success for Media and Artists

3.Receiving a Page Detached From the Index Needs Valid Certification

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