What is Schema Markup?
Nowadays having schema on your website is becoming most important. Because it is used by almost all search engines to simply understand or recognize your website and providing detailed and correct information about you in SERPs (search engine results pages). This includes information like organization details, reviews from other sources etc.
Schema Markup is a code (semantic vocabulary) or micro-data that you can put on HTML code of your website to boost up the ranking of your website. Schema very easily tells search engines what your website or a particular page is about and helps search engines to understand your website or return more accurate and informative result for users. Schema Markup is primarily established when the world’s largest search engines work together to create a simple, comprehensive way of classifying and displaying information on different websites, schema markup adds structured data to a website and organized or formatted the data in such a way that it can be completely understood by search engines.
Once schema added to a webpage, Itgenerates an improved orenriched description (popularly known as a rich snippet), which appears in search results below the page title.
Rich snippets are micro-data that allow you to apply more detailed and descriptive information about your business in search engine listings. If you follow the proper and right Google Guidelines, The contents of your rich snippets will show in the search results with the proper title and description.
Importance of Schema Markup?
Schema Markup is very important for SEO and helps for increasing the ranking of your website. Schema tells the search engines about the meaning of all the data on your website. It is obvious that the content on your website gets indexed and returned in search results. But By the use of schema markup, some of the gets indexed and returned the result in search engine result pages in a different manner.
For example, let’s say the word “Chocolate Brownie” appears on a book. The search engine sees this, and creates a SERP entry with “Chocolate Brownie.” However, if I put the right schema markup around the name “Chocolate Brownie,” I’ve just told that search engine that “Chocolate Brownie” is the recipe of the book, not just a couple random words. The search engine then delivers results that show better and enhanced information for the user who was searching for “Chocolate Brownie.”
Schema markup is essentially significant in the era of Hummingbird and Google Rank Brain. How a search engine understand and interprets the context of a query will determine the quality of a search result.
Schema Markup helps your website to rank better for all type of content and helps to boost search rankings, Improved CTR (Click through Rate), Increases Sales. There are hundreds of markup types for any type of situation, but some of the more common schemas include:
TV episodes and ratings
Schema.org vocabulary can be used with many different encodings, including RDFa (Resource Description Framework in Attributes), Microdata and JSON-LD. These vocabularies cover up entities, relations between entities and actions, also can simply be extended through a well-documented extension model. It is proven that the websites having Schema Markup will rank better in SERPs than without markup.
Add Schema to your Content
There are various options when it comes to adding structured data to your content, including the Schema Creator, Google’s Structured Data Markup Helper and WordPress Plugin.
Different Ways to Implement Schema Markup:
1. By Using Google’s Structured Data Markup Helper step by step as given below:
Step 1: Go to Google’s Structured Data Markup Helper where you will see the various listed options like Articles, Book Reviews, Events, Products, Local Business and many more. You can select the type of data you want to markup from the list.
Step 2: The next step is you will see the blank field for URL below the list of data where you need to add or paste URL of the web-page or article that you want to markup. Then, click “Start Tagging.”
Step 3: Then the web-page will load in the markup tool and provide you the next step of markup which is “Tagging Items”. You will see your web page in the left windowpane, and the tag data items in the right windowpane. Here you can start tagging data by highlighting the text or an image of your article or web-page etc.
Step 4: Use the list of data items as a guide to continue to adding markup items and highlight the other items in your article or web-page to add them to the markup list. You probably won’t be able to tag every item in the list. Just add what you can.
Step 5: After you have completed, click on “Create HTML.” Then it will show you the HTML Code of your web-page with the related Micro-data inserted in the place that you selected.
Step 6: Now add Schema Markup to your web-page for that, go into your CMS (Content Management System) or source code if you’re not using a CMS and add the highlighted snippets in the appropriate spots. A simple way is to download the automatically-generated HTML file, and copy/paste it into your CMS or source code. Then when you click “Finish”, you will get a series of “Next Steps.”
Step 7: Now you can test your page and see how it will look like with the added markup by using the Structured Data Testing Tool. Once the code is pasted, click “preview.” The testing tool displays you what the page will look like in Google search results.
In addition, you can inspect every markup element that you have added. Also if required, you can edit the HTML directly in the testing tool to update the schema and preview results again.
2. By Using the WordPress Plugins: If you are using WordPress for your website, then utilizing and implementing schema markup will be extremely easy for you. The best way to adding Schema Markup to your website is by using WordPress Website.
There are numerous dedicated Plugins that you can use for your website. Add Schema Markup with All in One Schema.org Rich Snippets. All in One Schema.org Rich Snippets provides a lightweight process to add or implement schema markup to your WordPress content.
Steps to implement Schema markup by using WordPress Plugin:
Configuring All In One Schema.org Rich Snippets
Step 1: Firstly, install the plug-in directly from your WordPress dashboard. Then, head to the new Rich Snippets tab to configure it.
Step2: In the Configuration tab, you can configure or organize the several labels that show in your snippets boxes. You can select from the different options like Item Review, Events, Product, and Recipe etc. You don’t need to change anything here unless you want to change.
Step3: The next is Customization box where you can change the colors of your box.
Step 4: Then you can add Schema Markup. You can add your schema markup directly from the WordPress Editor. Here you will get a new Configure Rich Snippets Meta box.
Step 5: Then, you can add Schema Markup to your content by Selecting the relevant Schema Type from the drop-down list.
For instance, you have select Recipe, then it will display you all of the fields to fill that apply to a recipe.
Step 6: Here you can fill up the fields according to your requirements. You don’t need to fill up every field. But make sure you provide proper, appropriate and enough information to Google for the rich snippet.
Step 7: Then, at the end when you finish by publishing your post, you will see a small rich snippet box with all of your schema content and markup.
Schema Markup is simple to implement and few businesses and websites have taken advantage of it. Schema markup is one of best SEO innovations that will be with us for a long time. Now is the time to learn and implement the relevant Schema Markup to improve your search results. The proper and right way will put you ahead of the curve, giving you a leg up on the competition.