What is SEO?
SEO is known as search engine optimization in which we optimize and analyze the whole website to get top rank in (SERP) Search Engine Result Pages. SEO is an ongoing process and there is no hidden method to market your brand organically.
Why is SEO Important?
If you want that your brand or business ranks organically for relevant search terms, for that SEO is important because there are no shortcuts for rank organically on top within a small span of time. In other words, To ensure the visibility of our website on SERP (search engine result pages), We use SEO and to ensure that your website or WebPages are discovered or viewed by users in Google, you must have to use right and best tactics that are according to the user requirements and queries. Whenever you do SEO of a website always keep your audience or users point of view in mind.
SEO is all about your intention. Every search engine like Google wants to provide the right information to the users according to their relevant queries and offers the highest value. Therefore, there is no doubt in it that the best and most relevant pages are given the high-position on search engine result pages.
SEO is also important for Digital Marketing, Digital Marketing means to promote your business or brand on the internet. And Any Successful digital marketing professional can understand the importance of a consistent and organized strategy that supports your content marketing efforts. Simply find the keywords you would like to rank and put them randomly into your content will not help you to grow your business online.
You should do a proper research, analyze and optimize your website with right tactics. And to get visibility website in search engine, it is important to follow these tactics as follow:
1. Content Quality
Content is the most important element of SEO, and also the content is the king of SEO. It is important that the content you create should be unique and meaningful for the users. And Content on your website should be relevant to the needs of users. Which means if users are searching for something and he/she come to your website or a webpage so, that webpage must contain unique and valuable information and relevant to the user search. Whatever your business is about, tailor your content according to the needs and queries of the targeted audience.
Always stay up to date with the latest information and related trends and keep modifying and update your content and make sure you are serving your audience with qualitative and timely information.
On another hand, your backlinks are a key element of SEO. Quality content also goes side by side with your backlink profile. Build more and more backlink for your website because a number of backlinks from the qualitative and authoritative websites help in improving your website visibility in search engine.
2. Relevant Title Tag
The Title Tag is also a most important element. You should put relevant title tag on each and every webpage of your website. Search relevant keyword for your website according to the competition and targeted audience. After that put them into each and every webpage particularly. It is very important to select the keyword and phrases that match user queries and line up with what your audience is searching for.
There is a particular limit set for the Title Tag is 55 to 70 characters. So, the title tag should be unique, meaningful within the limit set and describe your business effectively. Title Tags lets the search engine and users know what is on your page and what your website is or business is about. You also can make your own title tags as per targeted user requirement and focus on what user is searching for and use that information to build up title tag so that you can capture the correct type of the user that will eventually take an action on your website. Make sure each title tag accurately reflects the content of your pages.
3. Create Unique Meta Descriptions
Meta Description is the most important part of SEO, It is a part of ON PAGE SEO. Meta Description is a description that describes our business on the (SERP) search engine result pages. There is also a character limit set for Meta description is 170 characters. Make sure description should be unique if there will copy description so it will count as spam, so, it important to make your description unique and descriptive. This is also containing call to action that encourages the users to select your result. The Main goal of meta description to drive traffic through clicks and this will help in improving keywords rankings.
Meta Description is an excellent opportunity to connect with the users’.
4. Include Structure Data
Structure Data helps search engine to decide what appears when someone searches your company and relevant query. Search engines like Google use structure data to generate rich snippets, Snippets are the small pieces of information that will appear in the search engine result pages. If you talk about structured data in SEO, it means you are talking about particular vocabulary known as Schema.org.
Schema.org is most commonly used approach to structured data markup for SEO purposes. Structured data simply refers to any data that organize in a manner. For example, you have to add data like Meeting, Day, Time and you organize these into a table with proper formatting.
Example of unstructured data
Value 1: “Mark called, confirming 3 pm on Tue at Coffee Shop”
Example of structured data
Meeting with Day Time Place
Mark Tuesday 3 Pm Coffee Shop
5. Use Heading Tags H1,H2.....H6 in The Right Way
Heading Tag is the most essential element. H1 Tag should be a title or headline of your page. And heading tags should be optimizing properly sequence wise. You can give a descriptive view of your content so that heading should indicate what the content is about.
Since heading tag is a title or heading to your page so you can add the keyword to it that should be relevant to content or business. We Heading Tags from H1 to H6 and make sure use of all heading in a sequence into the page.
6. Include Canonical Tags
Canonical Tag is beneficial to use in the header of your coding, it is a way of telling the search engine that it is the complete version of the respective page. When search engines crawl more than one URLs with Identical Content, It can occur many SEO problems. The first problem is during crawling through too much duplicate content the search crawler may have missed some of your unique content. Second is, High-level duplication may reduce your ranking ability. And finally, if the content does rank the search engines may pick the wrong URL as the “Original”.
Canonicalization helps you to control your duplicate content with by eliminating many of these problems and also helps you avoid being detected as duplicate content by the search engine.
7. Images with Alt Tags
Images are also an important part of your website that will represent your website in an effective way. When you use images in your website optimize them to make them as small as possible in terms of download size. Use a proper and best image compressor and give your images a meaningful name and also use the name in Alt Tags which will help to improve the ranking of your website. You can also use your keyword relevant to content or image in Alt Tag.
8. Add XML Sitemap and Robots.txt File
The XML sitemap is very important for crawling your website in search engine. A sitemap is used to represent our WebPages to Google and another search engine. It is essential because when you have made a website with name www.abc.com then how can search engine will able to know that website with this name is created so, for that we create sitemap of the website in Webmaster Tool which contain all WebPages and in sitemap there will be a change frequency limit where you can add a limit of weekly, monthly which means your site will be updated with a week or within a month. So, with this, you don’t need to crawl your pages again and again in the webmaster. The search engine will automatically crawl your website according to that change frequency limit.
Robots.txt File is a text file in which is created to instruct web robots for crawling which means which part of the site can be crawl or not. There is some technical syntax for a robots.txt file as follows:
• User-agent: The specific web crawler to which you’re giving crawl instructions
• Allow (Only applicable for Googlebot): The command to tell Googlebot it can access a page or subfolder even though its parent page or subfolder may be disallowed.
• Disallow:/ The command used to tell a user-agent not to crawl particular URL.
• Crawl-delay: How many milliseconds a crawler should wait before loading and crawling page content.
• Sitemap: Used to call out the location of an XML sitemap(s) associated with this URL. Note this command is only supported by Google, Ask, Bing, and Yahoo.
9. Speed of the Website
Speed is very important for every website, which means how much time the site is taking for loading. If your site speed is not fast so, the search engine will not able to crawl as many pages. For the best ranking and good user experience, the Website speed should be very fat.
If you want to get top rank in search engine result pages follow the best practices and best SEO Tactics.