Category Archives: SEO Content

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How To Do SEO For YouTube Channel?

Category : SEO , SEO Content , YouTube SEO

Youtube SEO

As we all know that YouTube is the second most popular search engine after Google. Now day’s video marketing is becoming a most popular tool for a digital marketing. People are getting more active to watch videos, and videos can help you to promote business and sell more products or services. As use of video increases, consistently so does video’s influence on consumer purchases.

Here we are introducing some steps to ranking up your YouTube videos:
1. YouTube Keyword Research
2. Title of the video
3. Description of the Video
4. Give Name to video file before upload
5. Apply closed caption (CC) feature in your video
6. Tagging & Keyword

Step 1:- YouTube Keyword Research: First of all, do a keyword research and generate a list of appropriate keywords according to your video. YouTube keyword research is the process of YouTube SEO that is start with the keyword research.
Step 2:- Title of the video: is very important element of the SEO process which lets the users know about the related content in the video. Video title is the name of the video by which users can know what is inside your video. Give your video a perfect title according to content of the video, use a keyword as a title which perfectly matches with the video content and this will be very friendly to viewers, YouTube algorithms to understand about content of your video. Give suitable and an appropriate title to your video is the perfect ways by which you can obtain SEO optimize title for video.

A) There is also a one of the best search engine auto complete feature that you can use for searching proper keywords for your video. If you think that your video contain a content that user can also search on search engine then use auto complete feature of Google. Auto complete feature is when you search any keyword according to your video in search engine then Google provide various suggesting complete keyword phrase and results. All these results are the most searched queries regarding your keywords. You can set the suggested query by Google as your video title this will provide you superior ranking on Google search.

B) If your video contains content which you think users can search it on a YouTube like live tutorials, music video etc then take the benefit of YouTube auto complete feature. Put the title of your video according to your keyword by taking benefit of YouTube auto complete feature.

Step 3:- Description of the Video: Write proper and an appropriate description of for your video related to your video content. First 2-3 lines are very important for and really matter a lot for the ranking your video high in search engine. Keep short and descriptive description which contain a brief description about your inside video content. And also use related keyword in your description so that your video will get in higher ranking.
Step 4:- Naming your video file before upload: Give you video file name as the title of the video (keyword name) which helps search engine to easily index video and it gets higher ranking. Naming your video file as your keyword name actually tells search engine that what can be inside your video as search engine cannot look inside the video this is the file name which enable the search engine algorithm that what is the video is about to. So put your targeted keyword into video file name.
Step 5:- Use closed caption (CC) feature in your video: closed captions open up your content to a larger audience. Closed caption element of YouTube shows your text over the video which helps users or viewers to understand you video easily. You can also use narration that can be translated into different languages, upload transcripts, transcript contain the text of what was said into the video and used to sync that content with the transcript. It converts your voice into transcript which makes easier to activate it.
Step 6:- Tagging & Keyword: Tags are the specific words or keywords related to your content and describe the content of your video. Tags are very important part of YouTube SEO that helps you to get ranking in YouTube search. For using tags in YouTube Firstly, List the specific tags, main keywords then general tags and matching keywords. Also use the misspelling keywords for e.g. If you have word “Free Beats” then also put Free Beets”, Use Phrase into tags for instance your long tail keywords.

Having appropriate and same targeted keyword in video tile, description, tag will surprisingly index and rank your videos in search engines. So, follow the above steps properly and rank your video in YouTube.

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What are the KEY Tactics to get Best Results with SEO?

What is SEO?
SEO is known as search engine optimization in which we optimize and analyze the whole website to get top rank in (SERP) Search Engine Result Pages. SEO is an ongoing process and there is no hidden method to market your brand organically.

Why is SEO Important?
If you want that your brand or business ranks organically for relevant search terms, for that SEO is important because there are no shortcuts for rank organically on top within a small span of time. In other words, To ensure the visibility of our website on SERP (search engine result pages), We use SEO and to ensure that your website or WebPages are discovered or viewed by users in Google, you must have to use right and best tactics that are according to the user requirements and queries. Whenever you do SEO of a website always keep your audience or users point of view in mind.

SEO is all about your intention. Every search engine like Google wants to provide the right information to the users according to their relevant queries and offers the highest value. Therefore, there is no doubt in it that the best and most relevant pages are given the high-position on search engine result pages.

SEO is also important for Digital Marketing, Digital Marketing means to promote your business or brand on the internet. And Any Successful digital marketing professional can understand the importance of a consistent and organized strategy that supports your content marketing efforts. Simply find the keywords you would like to rank and put them randomly into your content will not help you to grow your business online.

You should do a proper research, analyze and optimize your website with right tactics. And to get visibility website in search engine, it is important to follow these tactics as follow:

1. Content Quality
Content is the most important element of SEO, and also the content is the king of SEO. It is important that the content you create should be unique and meaningful for the users. And Content on your website should be relevant to the needs of users. Which means if users are searching for something and he/she come to your website or a webpage so, that webpage must contain unique and valuable information and relevant to the user search. Whatever your business is about, tailor your content according to the needs and queries of the targeted audience.

Always stay up to date with the latest information and related trends and keep modifying and update your content and make sure you are serving your audience with qualitative and timely information.

On another hand, your backlinks are a key element of SEO. Quality content also goes side by side with your backlink profile. Build more and more backlink for your website because a number of backlinks from the qualitative and authoritative websites help in improving your website visibility in search engine.

2. Relevant Title Tag
The Title Tag is also a most important element. You should put relevant title tag on each and every webpage of your website. Search relevant keyword for your website according to the competition and targeted audience. After that put them into each and every webpage particularly. It is very important to select the keyword and phrases that match user queries and line up with what your audience is searching for.

There is a particular limit set for the Title Tag is 55 to 70 characters. So, the title tag should be unique, meaningful within the limit set and describe your business effectively. Title Tags lets the search engine and users know what is on your page and what your website is or business is about. You also can make your own title tags as per targeted user requirement and focus on what user is searching for and use that information to build up title tag so that you can capture the correct type of the user that will eventually take an action on your website. Make sure each title tag accurately reflects the content of your pages.

3. Create Unique Meta Descriptions
Meta Description is the most important part of SEO, It is a part of ON PAGE SEO. Meta Description is a description that describes our business on the (SERP) search engine result pages. There is also a character limit set for Meta description is 170 characters. Make sure description should be unique if there will copy description so it will count as spam, so, it important to make your description unique and descriptive. This is also containing call to action that encourages the users to select your result. The Main goal of meta description to drive traffic through clicks and this will help in improving keywords rankings.
Meta Description is an excellent opportunity to connect with the users’.

4. Include Structure Data
Structure Data helps search engine to decide what appears when someone searches your company and relevant query. Search engines like Google use structure data to generate rich snippets, Snippets are the small pieces of information that will appear in the search engine result pages. If you talk about structured data in SEO, it means you are talking about particular vocabulary known as is most commonly used approach to structured data markup for SEO purposes. Structured data simply refers to any data that organize in a manner. For example, you have to add data like Meeting, Day, Time and you organize these into a table with proper formatting.

Example of unstructured data

Value 1: “Mark called, confirming 3 pm on Tue at Coffee Shop”

Example of structured data

Meeting with                  Day                      Time               Place
     Mark                     Tuesday                   3 Pm          Coffee Shop

5. Use Heading Tags H1,H2.....H6 in The Right Way
Heading Tag is the most essential element. H1 Tag should be a title or headline of your page. And heading tags should be optimizing properly sequence wise. You can give a descriptive view of your content so that heading should indicate what the content is about.
Since heading tag is a title or heading to your page so you can add the keyword to it that should be relevant to content or business. We Heading Tags from H1 to H6 and make sure use of all heading in a sequence into the page.

6. Include Canonical Tags
Canonical Tag is beneficial to use in the header of your coding, it is a way of telling the search engine that it is the complete version of the respective page. When search engines crawl more than one URLs with Identical Content, It can occur many SEO problems. The first problem is during crawling through too much duplicate content the search crawler may have missed some of your unique content. Second is, High-level duplication may reduce your ranking ability. And finally, if the content does rank the search engines may pick the wrong URL as the “Original”.

Canonicalization helps you to control your duplicate content with by eliminating many of these problems and also helps you avoid being detected as duplicate content by the search engine.

7. Images with Alt Tags
Images are also an important part of your website that will represent your website in an effective way. When you use images in your website optimize them to make them as small as possible in terms of download size. Use a proper and best image compressor and give your images a meaningful name and also use the name in Alt Tags which will help to improve the ranking of your website. You can also use your keyword relevant to content or image in Alt Tag.

8. Add XML Sitemap and Robots.txt File
The XML sitemap is very important for crawling your website in search engine. A sitemap is used to represent our WebPages to Google and another search engine. It is essential because when you have made a website with name then how can search engine will able to know that website with this name is created so, for that we create sitemap of the website in Webmaster Tool which contain all WebPages and in sitemap there will be a change frequency limit where you can add a limit of weekly, monthly which means your site will be updated with a week or within a month. So, with this, you don’t need to crawl your pages again and again in the webmaster. The search engine will automatically crawl your website according to that change frequency limit.

Robots.txt File is a text file in which is created to instruct web robots for crawling which means which part of the site can be crawl or not. There is some technical syntax for a robots.txt file as follows:

• User-agent: The specific web crawler to which you’re giving crawl instructions
• Allow (Only applicable for Googlebot): The command to tell Googlebot it can access a page or subfolder even though its parent page or subfolder may be disallowed.
• Disallow:/ The command used to tell a user-agent not to crawl particular URL.
• Crawl-delay: How many milliseconds a crawler should wait before loading and crawling page content.
• Sitemap: Used to call out the location of an XML sitemap(s) associated with this URL. Note this command is only supported by Google, Ask, Bing, and Yahoo.

9. Speed of the Website
Speed is very important for every website, which means how much time the site is taking for loading. If your site speed is not fast so, the search engine will not able to crawl as many pages. For the best ranking and good user experience, the Website speed should be very fat.

If you want to get top rank in search engine result pages follow the best practices and best SEO Tactics.

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The 5 Most Vital SEO Trends to Watch in 2018!

most vital SEO trends

SEO webmasters essentially endlessly are observing onward in a direction to stay afloat among the varying technical situation and Google algorithm updates that affectedly move organic search engine results. I supposed I'd offer certain information to stay fast of SEO trends that are sure to sort a large impression in 2018. Seeing back at data from the previous year, we will discover in what way these trends will endure moving the SEO business in 2018.

In isolation, the SEO’s job today is supplementary than keywords and backlinks. It is extra than meta-tags optimization. It is additional than smooth content.

As Google meets progressively more information about us, search engine results have to convert extra correct, well-timed, and modified than always. It is the declaration of a frictionless customer’s knowledge while distributing the accurate data at the right time—and in a well-timed style.

You’ll find how these styles construct on each other, gesturing the position of a regular and unified SEO plan.

A. Voice Search

Voice search expertise offerings a large chance for varying the method we connect and progression data. The growth of digital helpers has offered rising marketplaces that can change the method search inquiries are done. Google report says, 6 out of 10 searches now come from voice Searches.

The search market is changing totally with this and we are supposing to get an even superior move on the way to voice search in the year 2018. Once it derives to setting up an SEO tactic, the increase of voice search takes out the necessity to concentration on extra-long that equals the customer’s informal quality.

B. Visual Content Is King

Visual content appears to remain king. On our private site, client recommendation videos on the Web page reliably produce improved meeting from website guests. Taking photographs that is faithful and actual reverberates with customers – societies want to understand themselves in the unit you are telling. This is particularly accurate for our advanced education customers.

We have originated that the price of a photo shoot is fine cost the asset. Our customers like College, ATS School, and University have devoted to taking photographs and realized it coming back unlimited value with an instant optimistic reaction from their customers and nobles.

C. Link Building

It is not predictable to vanish in the year 2018, but it will be extra vital than always to create a plan that looks for the superiority links. There’s no necessity to goal for links if they don’t increase price and support you figure a specialist in your goal niche.

A positive search engine optimization plan in the year 2018 will change on the way to association structure, serving a product grow authoritative contacts and links that will be useful in an extensive period.

A trial for 2018 will be distributing with guest blogs and how to include them as an essential part of a link building tactic without aching a brand’s repute.  In last year May Google informed producers who trust too much on guest posting for link building that there will be an earlier aspect of guest blogs in an effort to stop unwanted and uncertain links.

D. Mobile Responsive Websites

A responsive website robotically vagaries to appropriate the device you are analysis it on. Classically there have been 4 overall screen dimensions that responsive strategy has been intended for the widescreen desktop display, the lesser desktop, and the mobile phone.

We are maybe only months absent from Google’s roll-out of the Mobile Responsive Websites. So, Google will rank web pages on the basis of the mobile version of the page.

Now, Google has been estimating site’s applicability to the consumer on the basis of desktop page. Though, as mobile examinations today version for more than 60 percent of total searches, this positioning system has become outdated.

Consequently, SEOs progressively accept faster mobile pages and optimize the customer experience for mobile: from page load time to steering, and design.

E. User experience

User experience for search engine optimization will develop even extra essential in year 2018. Google has ended it clear that the attention is on the customer and this should make new websites distribute a plane user experience for their people.

A decent customer skill increases the probabilities of persons attractive with the webpages that they visit. It helps search engines determine which webpages are valuable for persons, preferring them ended others.

Furthermore, as large number of people ingests content from their mobile devices, there is a rising essential to give outstanding consumer knowledge diagonally all devices.

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5 Game-Changing SEO Trends That Will Dominate 2018!

5 SEO trends

It seems to be like that for SEO year 2018 is the inspiring year.  Let’s discuss what the scope of SEO is in this year 2018.

SEO is the complicated Science with the 200 factors of Google algorithm. As search engines try to enhance the nature of list items, some ranking tricks move shapes, others fall into obscurity, and totally new ones emerge out of the nowhere. To help you to remain on top of things in 2018, check out the list of 5 Latest SEO trends that will dominate 2018!


A. The rise of SERP features:

A SERP means result on a Google Search Engine Results Page (SERP) that isn't a customary natural result.  SERP Features include:

1.Rich Snippets which add a visual layer to an existing result (e.g., review stars for product ratings)

2.By bidding on keywords get Paid Results (e.g., AdWords or Google Shopping)

3.Results that appear in addition to organic is Universal Results (e.g., image results, new results, featured snippets)

4.Knowledge Graph data which appears as panels or boxes (e.g., weather, Celebrity Knowledge Panel).

It is safe to say that you are expecting a #1 organic ranking is the best approach to get much traffic as could be expected? Reconsider. Progressively, SERP features are taking searchers' attention and clicks from organic listings.

What to do about it?

According to the advancement of SERP features, it's important that you keep eye on your rankings inside these highlighted, and screen the features that appear for your keywords and are possibly taking traffic. With the help of SEO Power Suite’s Rank Tracker you can do this by just beginning a project for your website.

The device will track fifteen Google SERP features, alongside organic search results. The Google Search engine result page Features section will demonstrate to all of you includes activated by your keywords, when you rank in featured in green. Moreover, you can gauge the unpredictability of SERP highlights every day under the Search Engine Result Page Examination tab.


B. Structured data

It is a method for designing HTML that usages a particular vocabulary, advising search engines how to translate content — and how to show it in the Search Engine Result pages.

Google's never formally affirmed organized information is a position sign — and in itself, it probably isn't.

Organized information gives you a chance to improve your hunt postings in a few ways:  Knowledge Graph boards and rich or regular snippets. The last can build your postings' CTR (active visitor clicking percentage) by thirty percent. Many real-life investigates determine an expansion in clicks increases rankings. With list items getting more assorted, you can't overlook the chance to emerge. Truth is told, you would be advised to get at the present time before a contestant ensures.

What to do about it?

There are a few organized information positions, but greatest SEOs pole to This well-ordered manual for Schema for Search engine optimization is the best place to begin. Once you've actualized the path whether rich snippets appear on your website by the RankTracker device.


C. Survival of the Fastest

Is SEO dead? Every year we see the discussion, is SEO dead? Well from somebody who's been doing it for a long time, no. of Website, optimization isn't going anyplace. Website design enhancement will change, transform, advance as a major aspect of the digital transformation that has begun to happen around the world, yet SEO is never going to be dead.

Speed is great. Not only is it a ranking signal; it’s a major user experience factor. User experience, in turn, impacts rankings. It’s a circle of kinds! But how wild is wild, completely? Google suppose pages to load in three seconds.

What to do about it?

Firstly, test the Google speed. The exam is unsegregated in to Website Auditor and available in its free form. Simply introduce Website Auditor and make a task. Jump to Content Examination and indicate the page you'd get a chance to examine. In a minute, you’ll get a choice of on-page issues considered for you.  Go to Practical issues and look to Page speediness. For any other problem, click on it for any statement and how we fix advice.


D. Relevance 2.0

Progressively, it is very difficult to assure Google that you have a unique and ultimate content when you actually don't. There is various ways Google surveys content excellence, one of them being LSI (Latent Semantic Indexing). Through the billions of pages and relations utilized as a part of them, Google realizes that terms which are connected and fabricates desires with regards to the positions that are probably going to show up in a given situation. This enables Google to choose whether a bit of content is complete.

By RankBrain(an algorithm learning artificial intelligence system,), Google may additionally examine the best execution search results as per Google's client fulfillment measurements and look for same things between them. The common features, such as the use of definite positions, may become query exact ranking signs for the given examine period.

What to do about it?

By exploring the best position pages in your niche and searching for the structures they share, much the same as RankBrain does, you assure that your content is unique and informative. You cannot do this job physically for every time, so here’s a humble context that usages WebSite Auditor and its TF-IDF device.

In Website Auditor, Go to Content Analysis>>>TF-IDF and then selected the page. The application will be present at Google's search results, examine the 10 top-positioning pages and compute a TF-IDF score for each term utilized on every page. Subsequently, you'll get a rundown of applicable terms and expressions, arranged by the quantity of contender that utilization them.


E. Voice search is the real deal

Are you still in a doubt about searches through voice? Google reports that 55 % of teens and 40 % of adults use searches through voice every day. So, the ration of voice searches is more than typing search.

What to do about it?

RankTracker is an awesome help in looking into queries voice volunteers are probably to ask. Dispatch Rank Tracker, Go to Keyword Research, and check out the Advice Keywords. Choose the Mutual Queries technique from the words and sort in your phrases. In a moment, you'll wind up with several inquiries you can goal!

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How Content helps to improve Your Site’s ranking

Explore the factors here:
Use Unique and quality Content: Quality of content is a powerful way to increase the ranking of our website in search engine result page. Content has always been the majesty of the search engine. That’s why every marketer makes sure about the quality of content. Keywords plays main role in the content because content additionally should be optimized with important keyword so it is crawled by the crawler and easily search by users.

Now question is how to create valuable content? As you begin creating content, make sure about your website that:
1) Site is useful and informative: In case your website is for a hospital or restaurant, you can include the area, hours of operation, contact data, menu and a blog to share upcoming occasions. It increases the visitors interaction towards our website.

2) More valuable and useful than other sites: If you write about Recipes, make sure your article provides more value than the other articles on the web on Recipes. Make creative and full of information to your article then other.

3) Credible: Demonstrate your site’s believability or credibility by using unique research, references, connections, audits and tributes. An author life story or testimonials from genuine clients can help support your site’s dependability and reputation.

4) High quality: Sit’s content should be unique, Specific and good quality. It should not be publish on various websites and also keep in mind that your content should be created not for good ranking in search engines. It should be helpful as well as good experience for users.

5) Engaging: Always use Images of your products, your team or your own. It brings color and life to your site and also attracts the visitors but make sure users are not diverted by spelling, stylistic errors. Interact with visitor by regular updates, Comments boxes and social media widgets. This is a very easy and good way for engage visitors. Be careful of things that can make visitors not trust your site and leave from your site quickly. It makes bad impression on your site.

If you follow these guidelines when you write an article or any type of content, it will definitely help in the ranking of your website. So, discuss these points with your content writer and get optimal results for your site.