Category Archives: Online Marketing

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What are the KEY Tactics to get Best Results with SEO?

What is SEO?
SEO is known as search engine optimization in which we optimize and analyze the whole website to get top rank in (SERP) Search Engine Result Pages. SEO is an ongoing process and there is no hidden method to market your brand organically.

Why is SEO Important?
If you want that your brand or business ranks organically for relevant search terms, for that SEO is important because there are no shortcuts for rank organically on top within a small span of time. In other words, To ensure the visibility of our website on SERP (search engine result pages), We use SEO and to ensure that your website or WebPages are discovered or viewed by users in Google, you must have to use right and best tactics that are according to the user requirements and queries. Whenever you do SEO of a website always keep your audience or users point of view in mind.

SEO is all about your intention. Every search engine like Google wants to provide the right information to the users according to their relevant queries and offers the highest value. Therefore, there is no doubt in it that the best and most relevant pages are given the high-position on search engine result pages.

SEO is also important for Digital Marketing, Digital Marketing means to promote your business or brand on the internet. And Any Successful digital marketing professional can understand the importance of a consistent and organized strategy that supports your content marketing efforts. Simply find the keywords you would like to rank and put them randomly into your content will not help you to grow your business online.

You should do a proper research, analyze and optimize your website with right tactics. And to get visibility website in search engine, it is important to follow these tactics as follow:

1. Content Quality
Content is the most important element of SEO, and also the content is the king of SEO. It is important that the content you create should be unique and meaningful for the users. And Content on your website should be relevant to the needs of users. Which means if users are searching for something and he/she come to your website or a webpage so, that webpage must contain unique and valuable information and relevant to the user search. Whatever your business is about, tailor your content according to the needs and queries of the targeted audience.

Always stay up to date with the latest information and related trends and keep modifying and update your content and make sure you are serving your audience with qualitative and timely information.

On another hand, your backlinks are a key element of SEO. Quality content also goes side by side with your backlink profile. Build more and more backlink for your website because a number of backlinks from the qualitative and authoritative websites help in improving your website visibility in search engine.

2. Relevant Title Tag
The Title Tag is also a most important element. You should put relevant title tag on each and every webpage of your website. Search relevant keyword for your website according to the competition and targeted audience. After that put them into each and every webpage particularly. It is very important to select the keyword and phrases that match user queries and line up with what your audience is searching for.

There is a particular limit set for the Title Tag is 55 to 70 characters. So, the title tag should be unique, meaningful within the limit set and describe your business effectively. Title Tags lets the search engine and users know what is on your page and what your website is or business is about. You also can make your own title tags as per targeted user requirement and focus on what user is searching for and use that information to build up title tag so that you can capture the correct type of the user that will eventually take an action on your website. Make sure each title tag accurately reflects the content of your pages.

3. Create Unique Meta Descriptions
Meta Description is the most important part of SEO, It is a part of ON PAGE SEO. Meta Description is a description that describes our business on the (SERP) search engine result pages. There is also a character limit set for Meta description is 170 characters. Make sure description should be unique if there will copy description so it will count as spam, so, it important to make your description unique and descriptive. This is also containing call to action that encourages the users to select your result. The Main goal of meta description to drive traffic through clicks and this will help in improving keywords rankings.
Meta Description is an excellent opportunity to connect with the users’.

4. Include Structure Data
Structure Data helps search engine to decide what appears when someone searches your company and relevant query. Search engines like Google use structure data to generate rich snippets, Snippets are the small pieces of information that will appear in the search engine result pages. If you talk about structured data in SEO, it means you are talking about particular vocabulary known as is most commonly used approach to structured data markup for SEO purposes. Structured data simply refers to any data that organize in a manner. For example, you have to add data like Meeting, Day, Time and you organize these into a table with proper formatting.

Example of unstructured data

Value 1: “Mark called, confirming 3 pm on Tue at Coffee Shop”

Example of structured data

Meeting with                  Day                      Time               Place
     Mark                     Tuesday                   3 Pm          Coffee Shop

5. Use Heading Tags H1,H2.....H6 in The Right Way
Heading Tag is the most essential element. H1 Tag should be a title or headline of your page. And heading tags should be optimizing properly sequence wise. You can give a descriptive view of your content so that heading should indicate what the content is about.
Since heading tag is a title or heading to your page so you can add the keyword to it that should be relevant to content or business. We Heading Tags from H1 to H6 and make sure use of all heading in a sequence into the page.

6. Include Canonical Tags
Canonical Tag is beneficial to use in the header of your coding, it is a way of telling the search engine that it is the complete version of the respective page. When search engines crawl more than one URLs with Identical Content, It can occur many SEO problems. The first problem is during crawling through too much duplicate content the search crawler may have missed some of your unique content. Second is, High-level duplication may reduce your ranking ability. And finally, if the content does rank the search engines may pick the wrong URL as the “Original”.

Canonicalization helps you to control your duplicate content with by eliminating many of these problems and also helps you avoid being detected as duplicate content by the search engine.

7. Images with Alt Tags
Images are also an important part of your website that will represent your website in an effective way. When you use images in your website optimize them to make them as small as possible in terms of download size. Use a proper and best image compressor and give your images a meaningful name and also use the name in Alt Tags which will help to improve the ranking of your website. You can also use your keyword relevant to content or image in Alt Tag.

8. Add XML Sitemap and Robots.txt File
The XML sitemap is very important for crawling your website in search engine. A sitemap is used to represent our WebPages to Google and another search engine. It is essential because when you have made a website with name then how can search engine will able to know that website with this name is created so, for that we create sitemap of the website in Webmaster Tool which contain all WebPages and in sitemap there will be a change frequency limit where you can add a limit of weekly, monthly which means your site will be updated with a week or within a month. So, with this, you don’t need to crawl your pages again and again in the webmaster. The search engine will automatically crawl your website according to that change frequency limit.

Robots.txt File is a text file in which is created to instruct web robots for crawling which means which part of the site can be crawl or not. There is some technical syntax for a robots.txt file as follows:

• User-agent: The specific web crawler to which you’re giving crawl instructions
• Allow (Only applicable for Googlebot): The command to tell Googlebot it can access a page or subfolder even though its parent page or subfolder may be disallowed.
• Disallow:/ The command used to tell a user-agent not to crawl particular URL.
• Crawl-delay: How many milliseconds a crawler should wait before loading and crawling page content.
• Sitemap: Used to call out the location of an XML sitemap(s) associated with this URL. Note this command is only supported by Google, Ask, Bing, and Yahoo.

9. Speed of the Website
Speed is very important for every website, which means how much time the site is taking for loading. If your site speed is not fast so, the search engine will not able to crawl as many pages. For the best ranking and good user experience, the Website speed should be very fat.

If you want to get top rank in search engine result pages follow the best practices and best SEO Tactics.

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Google Website Optimizer for optimizing your website!

search engine optimization

Google Website Optimizer is a tool for generating experiments for conversion rate testing. You can set up experiments for various sections on your pages and then Google randomly works for the different versions of your pages to existent guest who approach to your website.

There are some advantages of this method of testing over alternative sites that experiment your pages with individuals who may or may not plunge into your target market.

Types of Testing

There are two types of testing that are as follows:
1. Multivariate Testing
2. A/B Testing

Multivariate Testing: With Multivariate Testing we can experiment multiple elements or sections of our page simultaneously. Thus this is the best way if you want to test multiple headlines, images, or other sections. This also save time rather than doing them one-at-a-time in A/B Testing.

A/B Testing: In A/B Testing, you can test two versions of the same page. This is a great option if you want to test two completely different designs or layouts of your website.

What Do I Test
• There are a lot of possible things you can test:
• Size and position of logo.
• Size, position and color of the headline
• Overall color scheme of page
• Headlines and call to action
• The body copies i.e. the font size and the font used
• Layout of the page
• Images used and how many to use(Size, position and how to use images especially images of products)
• Calls to actions
• Related products (how to show, where to show and how to show them)
• Length and the field label of any forms on page

How to start Testing
Once you decided which pages to test, and possibly what elements, it’s time to invent the accessible variables.

1. Multivariate Testing Before you starts Multivariate Testing you have to complete the following steps that are as following:
• Choose the page which you would like to test: The page could be your homepage, services page and product detail page.
• Choose your page sections: Marketing team will decide which page section of your page should be test. For example, headlines, buttons, images, testimonials, promotional copy and more.
• Review desired page section with technical team: Before implementing testing on your site your technical team needs to agree on which sections to test.

2. A/B Testing Before you starts A/B Testing make sure that you have completed the following steps that are as following:
• Choose the page you would like to test: The page could be your homepage, services page and product detail page.
• Create alternative versions of your page: Create and publish different versions of your test page at unique URL so that Website Optimizer can randomly display the different versions to the users. These URLs can be bookmarked by the user so that you can keep these URLs live.
• Identify your conversion Page: This is existing page where the user will reach after the successful conversions. This may be display after user complete purchase, signups for newsletter or fills a contact letter.

Tips for Making the Most of Website Optimizer
• Don’t just focus on completed sales and signups. Focus on visitors from one page of conversion to next page.
• Don’t overlook the site test wider too. Try testing header, navigation, and search feature to make noticeable things gains to conversion rates.
• Consider segmenting your visitors, means different test for different types of visitors. You can do this based on things like Traffic source, country and location of the user from where he is coming from.
• Try what competitors are doing. If anyone is using a new layout or design, so why not to try that one and see it actually works or not!
• Run simultaneous test that can save your time, which in result means you can get your page optimized easily and running for all your visitors much faster.
• Make sure your goals clear before you start testing. This goes under just your conversion rate. Clarify that what are your company’s long-term marketing and positioning goals?
• Test regularly: The regulation improves or declines. New products arrive. Test new ideas and improvements on a daily basis. And especially test out new experiments if you see a sudden drop or decline in your conversion rates.

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Launching a New Website: You’re SEO Checklist – Whiteboard Friday

Launching a New Website: You’re SEO Checklist - Whiteboard Friday

There are many SEO procedures that are important into consideration before launching a new website. Executing best SEO procedure or practices on your website that can really pay you off in short and long term. For Launching a New Website there are few steps for Launching a New Website and SEO Checklist as following:

1. Keyword to URL map for your Content: There are great ways to do keyword research. For Keyword research you have to create a list that is essentially maps all the keywords you are initially targeting to all the URLs, the pages you have on website.
         URL                            KWS TO TARGET                PAGE TITLE               META DESC              “Amazing Animals”       Road’s Amazing Animals             -   “Lemurs” “Lemur Habits” Lemur Habits, Photos                -

It's got the URL, so, targeting the keyword “amazing animals” and here's the page title “Road’s Amazing Animals” and here's the Meta description. Then, I've got, which is my page about lemurs, and that's targeting "lemurs" and "lemur habits".
You have to make sure that if you have an important keyword that you have not yet targeted, you have to make sure to target all important keywords as well. This can be also helpful when you do your rank tracking and you’re on-page optimization later on.

2. Accessibility, crawl, and UX: To ensure that your pages, content, and design is accessible by search engine or not you have to check the following thing that are defined as following:
• Are the pages and the content on my website accessible to search engines? There are various great ways to check either you content on web site accessible to search engine or not. You can use something like Screaming Frog or Google Search Console, to examine your site and make sure that crawlers can get to all the pages, that you don't have duplicate content, that you don't have thin content or pages that are perceived to have no content at all, you don't have broken links, you don't have broken pages, all that kind of good stuff.
• Is the content accessible to all audiences, devices, and browsers? You have to make sure whether your content is accessible to all the audiences, users, devices, and browsers. If your content of the page is not reachable to users, devices and browsers so it means like screen readers for blind users, mobile devices, desktop devices, laptops, browsers of all different kinds.
• Do those pages load fast from everywhere? So you can use a tool like Google Speed Test so as to test that your web pages load fast from everywhere. You can also do some proxy investing to ensure that from all sorts of regions, especially if you are doing international targeting or if you know that you are going to be targeting rural regions that your pages load fast from everywhere.
• Is the design, UI, visuals, and experience enjoyable and easy for all users? You can check is the design, UI, visuals of your site is enjoyable and easy for all users by some in house usability test. You can inform friends, family and existing customers.

3. Setup of important services and tracking: So there is a heap of things that you just wish to set up all over a website. Those include:
• Web Analytics: Google Analytics is free and popular tool if you want ot do crawling of pages of the web site. On Page will check to ensure that your analytics are actually weighted on all of your pages.
• Retargeting and remarketing: If you don't want to pay now and you're not going to use any of the services, go ahead and retargeting pixels from at least Face book and Google onto your website, on all of your pages, so that those users are accessible to you later on in the future.
• Set up some brand alerts: The cheapest option is Google Alerts, which is free. There are number of options but are paid and can be bit better rather than free alerts.
• Google Search Console: If you haven't set that up already, you're going to want to do that, as well as Bing Webmaster Tools. Both of those can reveal some errors to you. So if you have accessibility issues, which are a good free way to go.
• Social and web profiles : This is very important to set those up before launching a new site so that no one can goes and jump at your face book page, instagram, and Pinterest page as well.

4. Schema, rich snippets, Open Graph: Rich snippets are basically used to boost up your site that clicks through on your Google listings, counts star ratings. The Open Graph allows any page to become a rich object in a social world. For example, this is used on Face book to allow any web page to have the same performance as other object on Face book. You can add to your HTML to improve the way of your page shows in SERPs.

5. Launch amplification & link outreach plan: You need links in order to rank well and higher than others. If you want to have a successful launch day and launch week and even a launch month so that the rank should be higher and you have to sure about your site that are as following:
• Who will help in amplifying your launch: You have to advertise some big, exciting news to announce.
• What existing relationships, profiles, and sites should I update to create buzz: For your email signature to all your social profiles you've claimed and the ones that you personally have. You should go and update your LinkedIn, Face Book Page, Twitter Page, Dribble profile and more other profiles.
• What press coverage, social coverage? : When you launch your new site, you have to follow checklist that you had created before, you have to crack all these details. Online press coverage can be more helpful in achieving great SEO results.

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Why We Need SEO Services?

Basically SEO stands for Search Engine Optimization which means to optimize contents or web site according to the Search Engine so that it may be easy to crawl or indexing for web crawler and it can also higher the ranking of sites. SEO improves the performance of the sites in the search results.

Why We Need SEO:

• It increases the visibility of the web sites on internet and leads more customers to web site.
• It also increases the visitors to a web site for high ranking placement in search page of search engine such as Google, Yahoo, Bing and Other search engines.
• Help in online marketing to know about customer’s views and need. According to the customer view or need a company can improve their products or brands.
• To enhance rankings, generate traffic, marketing and increase awareness in search engines and also to keep aside our web site from increased traffic on search engines.
• For better user experience that user can find the related data or product on your site which they want to know by optimizing the contents of our sites to SEO.
• For increasing impact of our brands or products on customer that can help in enhancing our business and also to release great impact of our products on search engines.
• To make site accessible to a search engine and possibilities of site will be ranked highly by the search engine.
• To make our site valuable and extremely competitive as to get listed on first page of popular search engines like Google, Bing, Yahoo and more.
• To promote our business and obtain new clients and also to connect with customers by product or service and help them in searching by optimizing contents of the web pages.
• For enhancing business and marketing of our products by adding unique contents to web sites and by removing the duplicity of contents.
• For increasing visibility of web pages of web sites by creating page titles, keyword based titles that can help in establishing page theme and tendency for your keywords.
• To target users who are actively looking for any products and services online for enhancing business.
• To boost up business site for enhancing business by applying latest and professional techniques and algorithms of SEO .
• To make your site accessible on every search engine or devices and connecting your brands or product with customers by higher ranking your business site.
• To generate publicity of your business products to raise the knowledge of brands, products or events for promotions or advertising of products.
• For top quality advertisements, unique planning for improving your business site ranking on search engines by applying professional and latest tactics.
• To know about customers or users that who are interested in your products and what are their reviews on your product and brands.
• To make our business scalable all over the world within minimum time period with SEO.

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SEO is referred to as Search Engine Optimization. It is used to improve the visibility of a web site or a web page. Whatever users search any keyword on a website it will make their search easy.  Search engine optimization, we basically used to improve site visibility of a website so that it can appear on search result list and the site can rank on top. For this we use various SEO techniques and code using html, script etc. SEO consider how search engine work and optimizing a website involve editing its content.

Main priorities for SEO: 

1. Identify and remove duplicate content which means content on site should be simple, appropriate, and easy to understand by audience.

2. Check navigation which means the content and the path should not be confusing for the audience who are using the site. This can be done with architect and design.

3.Responsive design: It means that the design should be looks good because mostly people are now using mobiles so that for mobile search it is essential for your website to looks good on small screen.

4. Complete preliminary keyword research.

5. Create local search account so that you can easily connect with the users local to local. You can easily marketing in local area.

6. Follow SEO industry and news blogs. There are many ways to improve SEO of your site. But above are some tasks industry size, goal etc.

SEO (search engine optimization) is one of the best ways to improve visibility of your website. It can use different task for this step as shown below:

1. Setup Google analytics: This is the very first task that is properly analyzing your site. It will help you to solidify your website as real. it gives your all the information of your website like: how many organic search , traffic volume , referral , in real time how many user’s are using your site , present position of the user , all the information in the form of proper chart or list will be displayed to you.

2. Setup Google webmaster tools: Google webmaster tool is a powerful tool. It helps you to identify your content or page and it is used to verify the authentication of the website.

3. Check your index status: This task is important to see whether you are being indexed and on SERP’s (search engine result page). In this task Google has indexed your pages. To check this you have to visit your Google webmaster tool and click on the Google index tab. To see how many number of pages Google has indexed.

4. On website pull keyword volume data: In this task you should provide appropriate content that should be easily understand by the audience. There no need of large amount data. Data can be short but should be in meaningful sentence and related to your keyword that is easy for each user who is familiar with site or not. There are 2 tools for keywords:

a. Google’s keyword planner , b. Word tracker

5. Optimize the title tags of your site: It means your title should be related to your content. It takes minimum 55 to 70 characters. Title tag is used to briefly and accurately describe the topic and theme of an online document or webpage. You should regularly update the title according to mostly keywords search by the user.

6. Eliminate duplicate content: Content of your page should be unique and easily understand by the audience.

7. Create remarkable content: When writing content keep in mind that content should be easy, simple, valuable and attractive so that more users can use that content.

By using off page SEO activities: Off page SEO is used for increasing authority of your domain through links to other websites. Domain authority work as to calculate authority of your site by comparing with other websites. One of the important factors of off page SEO technique is number and quality of back links to your websites. You can also buy links. In this you can do various tasks for back lining your content or page.
For e.g. You can create a bookmark to another website, add blog with relevant and valuable content can share video, images, pdf files, documents etc. and can also add forum where more than one user can discuss about one topic.

The main purpose of off page SEO is to create back links for rank your website on the top position. For long term SEO (search engine optimization) it is very important to work on your website structure and effective presentation of content.