Author Archives: Avnitech Solutions

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Everything you need to Know about Google AdWords and Ad Campaign!

Adwords Flowchart

Google AdWords is the online services provide the Google to advertise their business through the bid on the certain keywords. These clickable ads displays on the upper of the search results in Google and promoter pay for these clicks; this is how Google creates money from these searches. In simple, it is the marketplace where companies pay to Google for their website ranked up on the top results based on their keywords. Google count all clicks and impression of the ads and charge for each click.

Google AdWords launched in the year 2000 and in the starting days, the advertiser was essential to pay a regular fee to grow their campaign set and achieved by Google. In 2005 a new service is introduced i.e. Jumpstart. In the year 2013, the company announced that it will be introducing further features so that the promoters can hold and achieve their ad campaigns well and more effective method. In the Improved features, ads display on the numerous devices with mobile phones and tablet as well.

AdWords Campaign: Ad Campaign is generated within AdWords account. There is no limitation to create Ad Campaign with one AdWords account but only two campaigns are beneficial for better results. An AdWords campaign is regularly collected of several ad collections. Each Ad Assembly issues dissimilar ad text finest on the keyword that customer may sort in Google search engine. Keyword on ad text is according to the niche of the website and based on the product. 15-20 Keywords are more beneficial in the campaign for the best results. Mutual ad campaign groups include geography, device segmentation, and product type.

 Let’s take a example, A LG Company selling Refrigerator and Washing machine can pick to have altered ad campaigns for each of its products.

There is numerous AdWords campaign than sedentary rear and waiting for the customers to connect on your ad. Make sure that the ad you have generated is actuality showed to the exact populates. Using these conditions in your AdWords campaign results in several important benefits:

1.Definite Qualified Traffic 

2.Advanced Click Through Rate (CTR)

3.Low Cost Per Click (CPC)

4.Good paid Search Engine Rankings

5.Larger Quality Score


CTR:If we divided the clicks on ads by Impression on the same ad is CTR i.e. Click through rate.CTR = Clicks/Impressions

CPC:  CPC Stand for Cost per Click, it is the amount an advertiser pays to Google at every click on their advertisement. The amount is depending upon the bidding price in the keyword.

A higher Quality Score: Quality Score is an impression of the excellence of your ads, keywords, and arrival pages. Advanced value ads can behavior inferior prices and superior ad locations. Ad rank is also depending on the Quality Score and bid.

Ad Rank = Quality Score * Bid

 Your Google Ad needs to be 100% accurate and relevant to your product or services that you will be offering or delivering. It is very important not to fool the people by making false claims or promises just to attract them. The ad must be relevant to the landing page and should have no irrelevant text.

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Latest Google SEO Updates & Algorithm Changes in 2017!

Google Algorithm Updates

PageRank is an algorithm utilized by Google Search to rank sites in their search engine results. PageRank is a method for estimating the importance of site pages. PageRank was named after Larry Page, one of the founders of Google.

An SEO algorithm is a procedure by which you optimize content for a look. Optimization doesn't mean get the ideal positioning. In our SEO glossary here on SEO Theory, you'll discover this definition for website improvement: "The art of designing or changing Web pages to rank well in search engines."

Here are some Google algorithms updates are given below:

A. Google Hummingbird Update

Hummingbird is the name of the Google Algorithms change in Google in 2013. It named Hummingbird because of its Speed and Accuracy.  It additionally looks further at content on individual pages of a site, with enhanced capacity to lead clients straightforwardly to the most suitable page as opposed to only a site's landing page.

SEO latest updates correlated to Hummingbird:

1.Application of significance technology to number of pages over the web

2.Usage of Knowledge Graph certainties to ensure improved search output.

3.Simple acknowledgement of Keyword stuffing

4.Successfulness of Long-tail keywords


B.Google Penguin Update

Google Derived the Penguin Update in April 2012 to hold the sites that are unwanted Google’s exploration results. Penguins Update is mostly used to reducing search positions of sites that break Google’s Webmaster Rules and consume black-hat SEO methods to improve the ranking of their sites webpages, by getting or obtaining links by some wrong implementation.


Before the Penguin sites normally used certain bad external link building techniques to rank well in SERPs and increase the traffics. Although, once Penguin was launched it oblique that content was energetic and those with doubtful content would be identified and those with unwanted content would be penalized.

Some Google Penguin SEO updates are:

1.Penguin 1 – Introduced on April 24, 2012

2.Penguin 2 – Introduced on May 26, 2012

3.Penguin 3 – Introduced on October 5, 2012

4.Penguin 4 - on May 22, 2013

5.Penguin 5 - on October 4, 2013

6.Penguin 6 - on October 17, 2014

7.Penguin 7 - on September 23, 2016


C. Google Panda Update

Google's Panda Update is familiar in February 2011 and it is also called the authoritative search strainer indirect to break websites with bad-quality content by creating their method into top list items of Google. Panda is updated from time to time. Exactly when this happens, locales as of now hit; may escape, then they have revealed the correct enhancements as per Panda updates.

Some vital Google SEO updates according to Google Panda Update are:

1.No more than one Page with the Similar Keyword

2.Never use Auto-generated Content

3.Don’t use Pages with 1-2 Paragraphs of Text Only

4.Don’t Scraped Content

5.Panda Likes New Content

6.Always Careful by Affiliate Links and Ads

7.Large no. of Outbound Links with Keywords are not good


D. Google Pigeon Update

Introduced on July 24, 2014, for U.S. English outcomes, it is also another one SEO algorithm update presented to give extra valuable, outstanding and exact native examine results that are more closely to conservative website search ranking parts. According to Google this new SEO algorithm increases their space and location tracing factors in the more ways. The chief reason to introducing Google Pigeon Update is to give more preference to local search in SERPs.

New updates in SEO based on Google Pigeon Updates are:

1.Location Matters Always

2.Never Over-Optimize Your site

3.Strong Domains needs more


E. Google Mobile-Friendly Update

Launched On April 21, 2015, Google presented its Mobile Friendly search algorithm which is planned to provide a portable to mobile-friendly websites pages in Google’s mobile. One of the perfect approaches to get ready is to test that Google considers your site pages to be mobile friendly by using its Mobile-Friendly Test tool.

Latest Google Mobile-Friendly SEO updates are:

1.Mobile-friendly testing instrument now has API contact

2.Google may collect desktop above AMP page for the mobile-first directory

3.Google initiates mobile-first indexing, utilizing mobile content for all search rankings


F. Google Payday Update

Introduced on June 11, 2013, Google Payday Update was a Google quest algorithm concentrated at washing active list objects associated to irrelevant queries  such as payday loans or certain other types of large spammed queries.

Recent Google Payday updates are:

1.Google Payday Loan 1.0

2.Google Payday Loan 2.0

3.Google Payday Loan 3.0


G. Google Pirate Update

Derived in August 2012, Google’s Pirate Update is a cleaner that protects websites that have various copyright violation rumors, as recognized by Google’s DMCA system (Copyright Removal Dashboard). Websites that are affected by the Pirate update may be partially or completely eliminated from the Google search index.

Some of the Google Pirate SEO latest updates-

1.The Pirate Update Punished sites that have more Copyright infringement Reports

2.The Pirate Update is a Success for Media and Artists

3.Receiving a Page Detached From the Index Needs Valid Certification

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5 Game-Changing SEO Trends That Will Dominate 2018!

5 SEO trends

It seems to be like that for SEO year 2018 is the inspiring year.  Let’s discuss what the scope of SEO is in this year 2018.

SEO is the complicated Science with the 200 factors of Google algorithm. As search engines try to enhance the nature of list items, some ranking tricks move shapes, others fall into obscurity, and totally new ones emerge out of the nowhere. To help you to remain on top of things in 2018, check out the list of 5 Latest SEO trends that will dominate 2018!


A. The rise of SERP features:

A SERP means result on a Google Search Engine Results Page (SERP) that isn't a customary natural result.  SERP Features include:

1.Rich Snippets which add a visual layer to an existing result (e.g., review stars for product ratings)

2.By bidding on keywords get Paid Results (e.g., AdWords or Google Shopping)

3.Results that appear in addition to organic is Universal Results (e.g., image results, new results, featured snippets)

4.Knowledge Graph data which appears as panels or boxes (e.g., weather, Celebrity Knowledge Panel).

It is safe to say that you are expecting a #1 organic ranking is the best approach to get much traffic as could be expected? Reconsider. Progressively, SERP features are taking searchers' attention and clicks from organic listings.

What to do about it?

According to the advancement of SERP features, it's important that you keep eye on your rankings inside these highlighted, and screen the features that appear for your keywords and are possibly taking traffic. With the help of SEO Power Suite’s Rank Tracker you can do this by just beginning a project for your website.

The device will track fifteen Google SERP features, alongside organic search results. The Google Search engine result page Features section will demonstrate to all of you includes activated by your keywords, when you rank in featured in green. Moreover, you can gauge the unpredictability of SERP highlights every day under the Search Engine Result Page Examination tab.


B. Structured data

It is a method for designing HTML that usages a particular vocabulary, advising search engines how to translate content — and how to show it in the Search Engine Result pages.

Google's never formally affirmed organized information is a position sign — and in itself, it probably isn't.

Organized information gives you a chance to improve your hunt postings in a few ways:  Knowledge Graph boards and rich or regular snippets. The last can build your postings' CTR (active visitor clicking percentage) by thirty percent. Many real-life investigates determine an expansion in clicks increases rankings. With list items getting more assorted, you can't overlook the chance to emerge. Truth is told, you would be advised to get at the present time before a contestant ensures.

What to do about it?

There are a few organized information positions, but greatest SEOs pole to This well-ordered manual for Schema for Search engine optimization is the best place to begin. Once you've actualized the path whether rich snippets appear on your website by the RankTracker device.


C. Survival of the Fastest

Is SEO dead? Every year we see the discussion, is SEO dead? Well from somebody who's been doing it for a long time, no. of Website, optimization isn't going anyplace. Website design enhancement will change, transform, advance as a major aspect of the digital transformation that has begun to happen around the world, yet SEO is never going to be dead.

Speed is great. Not only is it a ranking signal; it’s a major user experience factor. User experience, in turn, impacts rankings. It’s a circle of kinds! But how wild is wild, completely? Google suppose pages to load in three seconds.

What to do about it?

Firstly, test the Google speed. The exam is unsegregated in to Website Auditor and available in its free form. Simply introduce Website Auditor and make a task. Jump to Content Examination and indicate the page you'd get a chance to examine. In a minute, you’ll get a choice of on-page issues considered for you.  Go to Practical issues and look to Page speediness. For any other problem, click on it for any statement and how we fix advice.


D. Relevance 2.0

Progressively, it is very difficult to assure Google that you have a unique and ultimate content when you actually don't. There is various ways Google surveys content excellence, one of them being LSI (Latent Semantic Indexing). Through the billions of pages and relations utilized as a part of them, Google realizes that terms which are connected and fabricates desires with regards to the positions that are probably going to show up in a given situation. This enables Google to choose whether a bit of content is complete.

By RankBrain(an algorithm learning artificial intelligence system,), Google may additionally examine the best execution search results as per Google's client fulfillment measurements and look for same things between them. The common features, such as the use of definite positions, may become query exact ranking signs for the given examine period.

What to do about it?

By exploring the best position pages in your niche and searching for the structures they share, much the same as RankBrain does, you assure that your content is unique and informative. You cannot do this job physically for every time, so here’s a humble context that usages WebSite Auditor and its TF-IDF device.

In Website Auditor, Go to Content Analysis>>>TF-IDF and then selected the page. The application will be present at Google's search results, examine the 10 top-positioning pages and compute a TF-IDF score for each term utilized on every page. Subsequently, you'll get a rundown of applicable terms and expressions, arranged by the quantity of contender that utilization them.


E. Voice search is the real deal

Are you still in a doubt about searches through voice? Google reports that 55 % of teens and 40 % of adults use searches through voice every day. So, the ration of voice searches is more than typing search.

What to do about it?

RankTracker is an awesome help in looking into queries voice volunteers are probably to ask. Dispatch Rank Tracker, Go to Keyword Research, and check out the Advice Keywords. Choose the Mutual Queries technique from the words and sort in your phrases. In a moment, you'll wind up with several inquiries you can goal!