Author Archives: Avnitech Solutions

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How SEO Can Grow your Business?

First of all, why every business needs to do SEO? SEO has many benefits for growing any business. Here we are going to tell you about SEO benefits and how these benefits are helpful to grow your business.
1. Goal of SEO
Get Right kind of traffic: The mail Goal of SEO to get more and more right kind of traffic, because the wrong kind of traffic doesn’t help you to get right traffic and grow your business.
Search Engine: Using search engines like (Google, Bing, Yahoo, etc.) Search engine plays very important role to grow your business and market your brand popularity.
Invest in your 24/7 marketer/salesperson: People are trying to find your business every hour day and night and learn about services of viewing your products. So, a marketer and a sales persons doing a very good job and make efforts to make your website fully accomplish and market your brand so, you should fulfill their requirements so, that they can give their 100%. Make sure your website should be more than a brochure. It should be providing meaningful and worthwhile information to users and it should augment your sales and marketing efforts.

2. Right Kind of Traffic
Potential buyers: Focus on Website and also ideas potential buyers. Don’t just think about the buyer who buys from you but also which buyer you love because, may these buyers are most profitable or the least stressful, etc. So, keep analyzing your potential buyer's list which will help you to grow your business and get more profit.
People actively searching for your products/services: These are the people who are searching for your website and learning about your products and services. And you need the people who can get convinced with that they have a problem that needs for solving. So, that they come to your website.
Define buyer personas and their problems/pains: After completing all the above steps you need to understand the demographics and psychographics, behavior, an age of your users or buyers including their problems and troubles and what kind of problems they are facing that you can solve. So, that they can engage with you and can find the best solutions for their problems.

3. Business Goals

Start with business goals, and work backward: SEO is used for business purpose. Every business should have its specific goal. Whenever you start a business it is essential that there exist a goal for starting this business. So, start the business with goals and work backward which means if you start a business and you have a big goal in your mind, and you don’t have any idea for how to reach it. In that situation, it is the best way to reach your goals or aim is to work backward- that is, reverse engineer your goals so that they guide precisely where you want to go and achieve your goals.
Business websites exist to sell, directly or indirectly: It means your business website is existing to sell either directly or indirectly. Directly means if you have an e-commerce website and people reaching your website and hit on Buy and buying products online directly from you. And indirectly means selling a products or services by the third party. Which means a company employs a third party, Such as reseller to sells their products on to their customer.
Sales result from leads, which result from traffic: For marketing of the business leads are very important, it is the initiation of consumers or users interest or inquiries for your business products and services. And for generating leads is come from advertising your business which pain solution, but there are also include some non-paid methods for generating leads that are organic search engine results or referral from existing customer. And this can be done With SEO and get organic results through more and more clicks that will augment your sales results from leads.

4. Why Do You Care?
It is found that more than 92% of searchers choose a business on page 1 and first position result gets 33% of traffic.
Top 5 positions results get 75% of traffic
48.3% of consumers said a search is the best way for a business to attract more and more users and connect most of the customers.
Mobile- Most of the search volume has increased by mobile, especially local.
80-90% of people trust online review and make online reviews prior to purchase or order for anything.
SEO is the most effective technique for growing and marketing for any business, it is said by 54% of marketing and sales advantages.
44% of marketers rated SEO as best and highly effective for any business and its growth.
54% of B2B (Business to Business) dealers or marketers rate SEO as very effectual.

5. ART
1. Links (quality & quantity): Links quality and quantity also play an important role in business ranking or stability of your website.
2. Social media references & engagement: Social media is also a very helpful platform to promote your products and services. You should regular posts and updates about your products and services of your business which will also help your business to grow in the market and more and more users can engage with your business.
3. Local citations: It involves Business listings with your business name, address, phone number, location) and also include business products & services. It helps your website to rank higher in search engines in a small span of time.

1. Keywords & topics: For every business website, the First step is to find keywords related to your business and targeted locations. Keywords are the specific words that describe your business.
2. Content quality: Content is the topmost part of the SEO and for growing any business as it is said to be that content is the king of SEO. When you are doing SEO for your website content is most important it contains - (the substance of the text, images, videos, etc.). You should keep your content updated and meaningful or according to the requirements of the user. There are different types of content which are: (text, images, videos, podcasts, etc.)

1. Algorithm tactics: Algorithm is a step by step representation of data or a structure of data. It includes that how search engine’s algorithm judges your website.
2. Crawlability: Crawlability means the ability of search engine robots to crawl WebPages on your website and how much it’s easy for search engine to crawl your website. If the links on your website are formatted and not search-engine friendly, then crawlability of your website will be considered as very poor.
3. Technology: In this search engine judges or analyze your website code and hosting, etc.

On-Site SEO
1. Items on your website: On-site SEO is also known as on-page SEO which includes various items on the website. It helps you to edit, update, and add images, video or content on your website and these items help for effective representation of your website. If your website is effective and responsive so more user can engage with your business or website. And good UI (user interface) representation makes your brand or business to grow effectively.
2. Content: Content also helps your business to grow fast. You should make sure that your website contains specific, meaningful information relevant to user’s requirement. To get top position or for successful business growth, content quality plays an important role. Keep your content fresh, up to date and qualitative.
3. Technical aspects: Speed of your website really matters for your business and also security, code cleanliness, etc. If someone searches for your business and your website take too much time for loading then it will effect on your website ranking.

Off-site SEO
1. Items on your website: Off-site SEO is also known as off page SEO which includes the items or a work going on your websites like your making backlinks to your website or other third party websites.
2. Inbound links: Inbound links are one of the best or helpful ways to promote your business, which means getting links from third party websites and web properties.
3. Social media: Social media is the most important way to promote or market your products and services through the social media platform like Facebook, Twitter, Google Plus, Pinterest etc.
4. PR/brand awareness. It helps you to make your brand in the marketplace through Press Release, News. So, that person will able to know your products and services so they’ll come and make a purchase.

To boost up traffic on your website, there are two basic options SEO (search engine optimization) and PPC (pay per click) for advertising. You can get traffic by paying for traffic using PPC advertising programs offered by Google ad words and other.
And also if you want to grow your business without advertising or with unpaid sources so, you can do SEO for your website and get organic traffic which will help your business to grow successfully.
Traffic and Conversion
1. SEO is the best way to generate traffic on your website organically. And with traffic, the website must convert to generate leads. A conversion means when a customer takes a step forward to buy products.
2. CTAs (calls to action): Best Call to action helps you to convince your costumers to buy your product and services. And products and services should be the solution to the buyer’s problems.
3. Even when website generates a large no. of leads, it depends on your salespeople to convert those leads into sales.

So, keep all these points in mind and now this is time to set SEO to work for your business and grow it successfully!

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Why is SEO important? 6 Points You Should Need to Know!

Why SEO is Important

Everyone wants organic traffic on their website. So, the procedure of optimizing a website is called SEO (Search Engine Optimization).   Ranking extremely for search positions which are known as keywords raises the perceptibility of a site and indications to a large number of guests to the real website.

You have a website or online services supply, SEO helps in your business grow and see the business purposes. Search engine optimization is vital because of Customers faith in search engines and having a company in the top places for the keywords the consumer is searching raise the website's faith.

Furthermore, it is a countless method to increase the superiority of their websites by creating them user- friendly, precise and easier to traverse.

Why is SEO important?

SEO demand is very high because of a competitive market, so. In Google search engine number of users searching their queries and problems.

Search engine optimization is vital as:

1.The popularity of search engines consumers are extra probable to click on one of the topmost suggestions in SERPS, so to the overall profit of this and progress persons to your site or clients to your online stock you want to in the top locations.

2.Search engine optimization is not only around search engines but better search engine optimization performs progress the consumer knowledge and usability of a site.

3.Customer’s faith search engines and having a existence in the topmost rankings for the keywords the customers are examining, growths the site’s faith.

4.Search engine optimization is best for the community raise of your website. Your site through Google or Yahoo is extra probable to encourage it on social networking platforms like Facebook, Twitter, Google+ or other social media channels.

5.SEO is vital for those who want the horizontal successively of a large site. Websites by added more than one writer can get benefit from search engine optimization in a direct and indirect tactic. Their direct benefit is a rise in search engine circulation and the indirect benefit is having mutual checklists to utilize before printing blog on the website.

6.Search engine optimization can place your fast of the opposition. If two sites are offering the similar item, the SEO site is extra probable to have additional clients and make extra auctions.

Overall conclusion, Search engine optimization is a method to improve your site. Thus, the search engines will recognize it well and provide you greater positions.

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The 5 Most Vital SEO Trends to Watch in 2018!

most vital SEO trends

SEO webmasters essentially endlessly are observing onward in a direction to stay afloat among the varying technical situation and Google algorithm updates that affectedly move organic search engine results. I supposed I'd offer certain information to stay fast of SEO trends that are sure to sort a large impression in 2018. Seeing back at data from the previous year, we will discover in what way these trends will endure moving the SEO business in 2018.

In isolation, the SEO’s job today is supplementary than keywords and backlinks. It is extra than meta-tags optimization. It is additional than smooth content.

As Google meets progressively more information about us, search engine results have to convert extra correct, well-timed, and modified than always. It is the declaration of a frictionless customer’s knowledge while distributing the accurate data at the right time—and in a well-timed style.

You’ll find how these styles construct on each other, gesturing the position of a regular and unified SEO plan.

A. Voice Search

Voice search expertise offerings a large chance for varying the method we connect and progression data. The growth of digital helpers has offered rising marketplaces that can change the method search inquiries are done. Google report says, 6 out of 10 searches now come from voice Searches.

The search market is changing totally with this and we are supposing to get an even superior move on the way to voice search in the year 2018. Once it derives to setting up an SEO tactic, the increase of voice search takes out the necessity to concentration on extra-long that equals the customer’s informal quality.

B. Visual Content Is King

Visual content appears to remain king. On our private site, client recommendation videos on the Web page reliably produce improved meeting from website guests. Taking photographs that is faithful and actual reverberates with customers – societies want to understand themselves in the unit you are telling. This is particularly accurate for our advanced education customers.

We have originated that the price of a photo shoot is fine cost the asset. Our customers like College, ATS School, and University have devoted to taking photographs and realized it coming back unlimited value with an instant optimistic reaction from their customers and nobles.

C. Link Building

It is not predictable to vanish in the year 2018, but it will be extra vital than always to create a plan that looks for the superiority links. There’s no necessity to goal for links if they don’t increase price and support you figure a specialist in your goal niche.

A positive search engine optimization plan in the year 2018 will change on the way to association structure, serving a product grow authoritative contacts and links that will be useful in an extensive period.

A trial for 2018 will be distributing with guest blogs and how to include them as an essential part of a link building tactic without aching a brand’s repute.  In last year May Google informed producers who trust too much on guest posting for link building that there will be an earlier aspect of guest blogs in an effort to stop unwanted and uncertain links.

D. Mobile Responsive Websites

A responsive website robotically vagaries to appropriate the device you are analysis it on. Classically there have been 4 overall screen dimensions that responsive strategy has been intended for the widescreen desktop display, the lesser desktop, and the mobile phone.

We are maybe only months absent from Google’s roll-out of the Mobile Responsive Websites. So, Google will rank web pages on the basis of the mobile version of the page.

Now, Google has been estimating site’s applicability to the consumer on the basis of desktop page. Though, as mobile examinations today version for more than 60 percent of total searches, this positioning system has become outdated.

Consequently, SEOs progressively accept faster mobile pages and optimize the customer experience for mobile: from page load time to steering, and design.

E. User experience

User experience for search engine optimization will develop even extra essential in year 2018. Google has ended it clear that the attention is on the customer and this should make new websites distribute a plane user experience for their people.

A decent customer skill increases the probabilities of persons attractive with the webpages that they visit. It helps search engines determine which webpages are valuable for persons, preferring them ended others.

Furthermore, as large number of people ingests content from their mobile devices, there is a rising essential to give outstanding consumer knowledge diagonally all devices.

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Why We Need SEO Services?

Basically SEO stands for Search Engine Optimization which means to optimize contents or web site according to the Search Engine so that it may be easy to crawl or indexing for web crawler and it can also higher the ranking of sites. SEO improves the performance of the sites in the search results.

Why We Need SEO:

• It increases the visibility of the web sites on internet and leads more customers to web site.
• It also increases the visitors to a web site for high ranking placement in search page of search engine such as Google, Yahoo, Bing and Other search engines.
• Help in online marketing to know about customer’s views and need. According to the customer view or need a company can improve their products or brands.
• To enhance rankings, generate traffic, marketing and increase awareness in search engines and also to keep aside our web site from increased traffic on search engines.
• For better user experience that user can find the related data or product on your site which they want to know by optimizing the contents of our sites to SEO.
• For increasing impact of our brands or products on customer that can help in enhancing our business and also to release great impact of our products on search engines.
• To make site accessible to a search engine and possibilities of site will be ranked highly by the search engine.
• To make our site valuable and extremely competitive as to get listed on first page of popular search engines like Google, Bing, Yahoo and more.
• To promote our business and obtain new clients and also to connect with customers by product or service and help them in searching by optimizing contents of the web pages.
• For enhancing business and marketing of our products by adding unique contents to web sites and by removing the duplicity of contents.
• For increasing visibility of web pages of web sites by creating page titles, keyword based titles that can help in establishing page theme and tendency for your keywords.
• To target users who are actively looking for any products and services online for enhancing business.
• To boost up business site for enhancing business by applying latest and professional techniques and algorithms of SEO .
• To make your site accessible on every search engine or devices and connecting your brands or product with customers by higher ranking your business site.
• To generate publicity of your business products to raise the knowledge of brands, products or events for promotions or advertising of products.
• For top quality advertisements, unique planning for improving your business site ranking on search engines by applying professional and latest tactics.
• To know about customers or users that who are interested in your products and what are their reviews on your product and brands.
• To make our business scalable all over the world within minimum time period with SEO.

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SEO is referred to as Search Engine Optimization. It is used to improve the visibility of a web site or a web page. Whatever users search any keyword on a website it will make their search easy.  Search engine optimization, we basically used to improve site visibility of a website so that it can appear on search result list and the site can rank on top. For this we use various SEO techniques and code using html, script etc. SEO consider how search engine work and optimizing a website involve editing its content.

Main priorities for SEO: 

1. Identify and remove duplicate content which means content on site should be simple, appropriate, and easy to understand by audience.

2. Check navigation which means the content and the path should not be confusing for the audience who are using the site. This can be done with architect and design.

3.Responsive design: It means that the design should be looks good because mostly people are now using mobiles so that for mobile search it is essential for your website to looks good on small screen.

4. Complete preliminary keyword research.

5. Create local search account so that you can easily connect with the users local to local. You can easily marketing in local area.

6. Follow SEO industry and news blogs. There are many ways to improve SEO of your site. But above are some tasks industry size, goal etc.

SEO (search engine optimization) is one of the best ways to improve visibility of your website. It can use different task for this step as shown below:

1. Setup Google analytics: This is the very first task that is properly analyzing your site. It will help you to solidify your website as real. it gives your all the information of your website like: how many organic search , traffic volume , referral , in real time how many user’s are using your site , present position of the user , all the information in the form of proper chart or list will be displayed to you.

2. Setup Google webmaster tools: Google webmaster tool is a powerful tool. It helps you to identify your content or page and it is used to verify the authentication of the website.

3. Check your index status: This task is important to see whether you are being indexed and on SERP’s (search engine result page). In this task Google has indexed your pages. To check this you have to visit your Google webmaster tool and click on the Google index tab. To see how many number of pages Google has indexed.

4. On website pull keyword volume data: In this task you should provide appropriate content that should be easily understand by the audience. There no need of large amount data. Data can be short but should be in meaningful sentence and related to your keyword that is easy for each user who is familiar with site or not. There are 2 tools for keywords:

a. Google’s keyword planner , b. Word tracker

5. Optimize the title tags of your site: It means your title should be related to your content. It takes minimum 55 to 70 characters. Title tag is used to briefly and accurately describe the topic and theme of an online document or webpage. You should regularly update the title according to mostly keywords search by the user.

6. Eliminate duplicate content: Content of your page should be unique and easily understand by the audience.

7. Create remarkable content: When writing content keep in mind that content should be easy, simple, valuable and attractive so that more users can use that content.

By using off page SEO activities: Off page SEO is used for increasing authority of your domain through links to other websites. Domain authority work as to calculate authority of your site by comparing with other websites. One of the important factors of off page SEO technique is number and quality of back links to your websites. You can also buy links. In this you can do various tasks for back lining your content or page.
For e.g. You can create a bookmark to another website, add blog with relevant and valuable content can share video, images, pdf files, documents etc. and can also add forum where more than one user can discuss about one topic.

The main purpose of off page SEO is to create back links for rank your website on the top position. For long term SEO (search engine optimization) it is very important to work on your website structure and effective presentation of content.