Monthly Archives: January 2018

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What is Google Analytics Filters and there uses?

Google Analytics

Google Analytics Filters are very useful to filter out certain things to your website. Filters in Google Analytics used by Views to divide the data into smaller groups. Filters can be used to include some specific subsets of data, exclude the unwanted data or to search and replace the certain piece of information.
By default Google doesn’t apply filters to Google analytics data. It might be sad as you may want to filter out certain traffic. For example: you may want to filter out some visits or traffic to your website, or visits that come from the countries outside of where you do business.

What is Google Analytics Views?

A view or reporting view is a part of an Analytics account domain that can have its own unique pattern settings. In another words, a view is a set of specifications for tracking traffic on a single domain. Analytics automatically generates one unfiltered view for each property or domain in your account, but you can create more than one view on a single property and configure each view to show a different subset of data for the property. You can use filters to customize views and see only a subset of data in your reports. You can Access, Customize, and Analyze your data in a view. Analytics shows reports for one view at a time.

You can set up multiple views for a single domain. For example, if you were setting up views to track "," you might want:
• One view for traffic to
• One view for U.S. visitors
• One view whose reports can be viewed only by certain people

Couple of Notes

A couple of notes before jumping into the basic filters tutorial:

Recommended Views:

Unfiltered View – Google Analytics by default automatically creates the unfiltered view. “Do Not Delete” defined to maintain your raw data intact. This view is there to make sure if something unpredicted happens to the data at least you have an endorsement or backup saved somewhere. You should never add any filters to this view.

Main View – This view is use for reporting on a regular basis. Call it whatever you like, but make sure it’s communicated to your team or group which view should be used for reporting.

Test View – Firstly apply your filters in this “Test View”. It is suggested that you apply your new filters to a Test View first and let them run for a couple of days, to have enough time to verify the credibility of the results. If you have not already created and defined a “Test View”, it is a good time to create one now; your Test View should use the similar correct settings as your “Main View” that you would normally use for your reporting purposes. If everything looks good after a few days, then apply to your Main View.

Naming rule or conventions for Views

If you have numerous more than one websites, clients, companies, etc. you should use a naming convention for your views to make sure you can recognize or identify each view at a peek. This turns into useful especially when you are going through configuring your accounts, trying to figure out which views to apply a filter to.

Example: For the website, use “ – Main View”, “ – Test View” and “ – Unfiltered View – Do Not Delete”.

What is Google Analytics Property?

In Google Analytics, a property is a website or domain, Mobile Application or blog etc that is connected with a distinctive or unique tracking ID. A Google Analytic account can contain number of properties.
Analytics recognize or understands a property or domain merely as a resource connected with your tracking code. When you follow or track a resource using Analytics, you include a property ID in the tracking code that you put on your web pages or in your app source code. Performance of information or data, like number of users, visits or screen views, for resources tagged with the similar ID is composed into the matching property.

For example, if you connect one property or domain ID with two websites, data for both websites come into view in the same property in your Analytics account. You can then use views and filters to organize the data. You can segregate the data even further at the report level with tools like Segments.

Steps to add new view?

You can add up to 25 views to a property. And you need edit permission to add views. To setup a view:

1. Sign in to Google Analytics.
2. Click Admin, and navigate to the account and property to which you want to add the view.
3. In the VIEW column, click the menu under view profile, and then click Create new view.
4. Select either Web Site or Mobile App (If you are an app creator and want to track your app data then you can select mobile app.)
5. Enter a Name: - (Use a specific and descriptive name, so you can easily tell what data is in this view when you see the name in a list.)
6. Choose the Reporting Time Zone: - If your Analytics account is associated to a Google AdWords account, the time zone is automatically set to your AdWords preference, and you won’t see this option.
7. For User ID permit Properties only: - Click on the toggle ON to generate a User ID view. For a reporting view, leave the toggle set to OFF.
8. Click Create View.
After you create a view, you can come back to the Admin page and edit the view settings.

Creating New Filters

Filters can be created at either the Account or the View level. It is a best practice to create all the filters at the Account level, and then assign them to different views.
You can create filters at two levels one is the account level, and then apply them to one or more views. And second is you can create filters at the view level that apply only to that view, and you can manage account-level filters that have been applied to the view.

Create a filter at the account level

1. Sign in to Google Analytics.
2. Click Admin, and navigate to the account in which you want to create the filter.
3. In the ACCOUNT column, click All Filters.
4. Click + New Filter. (If this button is not visible, you do not have the necessary permission.)
5. Select Create new Filter.
6. Enter a name for the filter.
7. Select Predefined filter to select from the predefined filter types.
8. Choose Custom filter to build a custom filter with various the options like include, exclude, lowercase and uppercase etc.
9. From the Available views list, select the views to which you want to apply the filter and then click Add.
10. Click Save.

By default, view filters are applied to the data in which the filters were added. So, if there are accessible or existing filters for a view, your new filter is applied after them.

Create a filter at the view level

1. Sign in to Google Analytics.
2. Click on the Admin, and navigate to the view in which you desire to create the filter.
3. In the VIEW column, click Filters.
4. Click + New Filter. (If this button is not able to be seen or visible, you do not have the compulsory permission.)
5. Select Create new Filter.
6. Enter a name for the filter.
7. Select Predefined filter to select from the predefined filter types.
8. Select Custom filter to construct a custom filter from the options.
9. From the Available views list, select the views to which you want to apply the filter and then click Add.
10. Click Save.

Follow the information to change the filter order for a view, below:
Follow the first three steps which are given as above in the vise level then the fourth step is:

4. Click Assign Filter Order, select the filter you want to move, then click Move up or Move down. Click Save when you are finished.
5. If you want to remove a filter from the view, click remove in the row for that filter.

Add existing filters to or remove them from a view

Follow the first three step same as above:

4. Then Click + New Filter.
5. Select Apply existing Filter.
6. Add or remove the filters as necessary.
7. Click Save.

There are two types of filters:

1. Exclude Filter: This filter is used to exclude the internal traffic of your website. For example: If your website is of Australia and the traffic over your website if from more than one countries included India and you don’t want show the traffic coming from India on your website traffic results. So, you can Exclude India from the list by using the exclude filter.

2. Include Filter: This filter is used to include the data or traffic of a specific countries to which you want to show on your website traffic results. For example: The traffic on your website is coming from different countries but you want to show just the traffic coming from USA So, by using Include filter you can include USA only traffic on your website.

3. Lowercase / Uppercase: This is used to convert the contents or data into all uppercase or all lowercase characters. These filters only affect letters, and do not affect special characters or numbers.

4. Search & Replace: This is a simple and easy filter which is used to search for a pattern within a field and replace the found pattern with an alternate form.

5. Advanced Filter: This type of filter allows you to construct a field from one or two other fields. The filtering engine applies the expressions in the two Extract fields to the specified fields and then constructs a third field using the Constructor expression.

So, use the Google Analytics Filters to filter out traffic on your website.

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How SEO Can Grow your Business?

First of all, why every business needs to do SEO? SEO has many benefits for growing any business. Here we are going to tell you about SEO benefits and how these benefits are helpful to grow your business.
1. Goal of SEO
Get Right kind of traffic: The mail Goal of SEO to get more and more right kind of traffic, because the wrong kind of traffic doesn’t help you to get right traffic and grow your business.
Search Engine: Using search engines like (Google, Bing, Yahoo, etc.) Search engine plays very important role to grow your business and market your brand popularity.
Invest in your 24/7 marketer/salesperson: People are trying to find your business every hour day and night and learn about services of viewing your products. So, a marketer and a sales persons doing a very good job and make efforts to make your website fully accomplish and market your brand so, you should fulfill their requirements so, that they can give their 100%. Make sure your website should be more than a brochure. It should be providing meaningful and worthwhile information to users and it should augment your sales and marketing efforts.

2. Right Kind of Traffic
Potential buyers: Focus on Website and also ideas potential buyers. Don’t just think about the buyer who buys from you but also which buyer you love because, may these buyers are most profitable or the least stressful, etc. So, keep analyzing your potential buyer's list which will help you to grow your business and get more profit.
People actively searching for your products/services: These are the people who are searching for your website and learning about your products and services. And you need the people who can get convinced with that they have a problem that needs for solving. So, that they come to your website.
Define buyer personas and their problems/pains: After completing all the above steps you need to understand the demographics and psychographics, behavior, an age of your users or buyers including their problems and troubles and what kind of problems they are facing that you can solve. So, that they can engage with you and can find the best solutions for their problems.

3. Business Goals

Start with business goals, and work backward: SEO is used for business purpose. Every business should have its specific goal. Whenever you start a business it is essential that there exist a goal for starting this business. So, start the business with goals and work backward which means if you start a business and you have a big goal in your mind, and you don’t have any idea for how to reach it. In that situation, it is the best way to reach your goals or aim is to work backward- that is, reverse engineer your goals so that they guide precisely where you want to go and achieve your goals.
Business websites exist to sell, directly or indirectly: It means your business website is existing to sell either directly or indirectly. Directly means if you have an e-commerce website and people reaching your website and hit on Buy and buying products online directly from you. And indirectly means selling a products or services by the third party. Which means a company employs a third party, Such as reseller to sells their products on to their customer.
Sales result from leads, which result from traffic: For marketing of the business leads are very important, it is the initiation of consumers or users interest or inquiries for your business products and services. And for generating leads is come from advertising your business which pain solution, but there are also include some non-paid methods for generating leads that are organic search engine results or referral from existing customer. And this can be done With SEO and get organic results through more and more clicks that will augment your sales results from leads.

4. Why Do You Care?
It is found that more than 92% of searchers choose a business on page 1 and first position result gets 33% of traffic.
Top 5 positions results get 75% of traffic
48.3% of consumers said a search is the best way for a business to attract more and more users and connect most of the customers.
Mobile- Most of the search volume has increased by mobile, especially local.
80-90% of people trust online review and make online reviews prior to purchase or order for anything.
SEO is the most effective technique for growing and marketing for any business, it is said by 54% of marketing and sales advantages.
44% of marketers rated SEO as best and highly effective for any business and its growth.
54% of B2B (Business to Business) dealers or marketers rate SEO as very effectual.

5. ART
1. Links (quality & quantity): Links quality and quantity also play an important role in business ranking or stability of your website.
2. Social media references & engagement: Social media is also a very helpful platform to promote your products and services. You should regular posts and updates about your products and services of your business which will also help your business to grow in the market and more and more users can engage with your business.
3. Local citations: It involves Business listings with your business name, address, phone number, location) and also include business products & services. It helps your website to rank higher in search engines in a small span of time.

1. Keywords & topics: For every business website, the First step is to find keywords related to your business and targeted locations. Keywords are the specific words that describe your business.
2. Content quality: Content is the topmost part of the SEO and for growing any business as it is said to be that content is the king of SEO. When you are doing SEO for your website content is most important it contains - (the substance of the text, images, videos, etc.). You should keep your content updated and meaningful or according to the requirements of the user. There are different types of content which are: (text, images, videos, podcasts, etc.)

1. Algorithm tactics: Algorithm is a step by step representation of data or a structure of data. It includes that how search engine’s algorithm judges your website.
2. Crawlability: Crawlability means the ability of search engine robots to crawl WebPages on your website and how much it’s easy for search engine to crawl your website. If the links on your website are formatted and not search-engine friendly, then crawlability of your website will be considered as very poor.
3. Technology: In this search engine judges or analyze your website code and hosting, etc.

On-Site SEO
1. Items on your website: On-site SEO is also known as on-page SEO which includes various items on the website. It helps you to edit, update, and add images, video or content on your website and these items help for effective representation of your website. If your website is effective and responsive so more user can engage with your business or website. And good UI (user interface) representation makes your brand or business to grow effectively.
2. Content: Content also helps your business to grow fast. You should make sure that your website contains specific, meaningful information relevant to user’s requirement. To get top position or for successful business growth, content quality plays an important role. Keep your content fresh, up to date and qualitative.
3. Technical aspects: Speed of your website really matters for your business and also security, code cleanliness, etc. If someone searches for your business and your website take too much time for loading then it will effect on your website ranking.

Off-site SEO
1. Items on your website: Off-site SEO is also known as off page SEO which includes the items or a work going on your websites like your making backlinks to your website or other third party websites.
2. Inbound links: Inbound links are one of the best or helpful ways to promote your business, which means getting links from third party websites and web properties.
3. Social media: Social media is the most important way to promote or market your products and services through the social media platform like Facebook, Twitter, Google Plus, Pinterest etc.
4. PR/brand awareness. It helps you to make your brand in the marketplace through Press Release, News. So, that person will able to know your products and services so they’ll come and make a purchase.

To boost up traffic on your website, there are two basic options SEO (search engine optimization) and PPC (pay per click) for advertising. You can get traffic by paying for traffic using PPC advertising programs offered by Google ad words and other.
And also if you want to grow your business without advertising or with unpaid sources so, you can do SEO for your website and get organic traffic which will help your business to grow successfully.
Traffic and Conversion
1. SEO is the best way to generate traffic on your website organically. And with traffic, the website must convert to generate leads. A conversion means when a customer takes a step forward to buy products.
2. CTAs (calls to action): Best Call to action helps you to convince your costumers to buy your product and services. And products and services should be the solution to the buyer’s problems.
3. Even when website generates a large no. of leads, it depends on your salespeople to convert those leads into sales.

So, keep all these points in mind and now this is time to set SEO to work for your business and grow it successfully!

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What are the KEY Tactics to get Best Results with SEO?

What is SEO?
SEO is known as search engine optimization in which we optimize and analyze the whole website to get top rank in (SERP) Search Engine Result Pages. SEO is an ongoing process and there is no hidden method to market your brand organically.

Why is SEO Important?
If you want that your brand or business ranks organically for relevant search terms, for that SEO is important because there are no shortcuts for rank organically on top within a small span of time. In other words, To ensure the visibility of our website on SERP (search engine result pages), We use SEO and to ensure that your website or WebPages are discovered or viewed by users in Google, you must have to use right and best tactics that are according to the user requirements and queries. Whenever you do SEO of a website always keep your audience or users point of view in mind.

SEO is all about your intention. Every search engine like Google wants to provide the right information to the users according to their relevant queries and offers the highest value. Therefore, there is no doubt in it that the best and most relevant pages are given the high-position on search engine result pages.

SEO is also important for Digital Marketing, Digital Marketing means to promote your business or brand on the internet. And Any Successful digital marketing professional can understand the importance of a consistent and organized strategy that supports your content marketing efforts. Simply find the keywords you would like to rank and put them randomly into your content will not help you to grow your business online.

You should do a proper research, analyze and optimize your website with right tactics. And to get visibility website in search engine, it is important to follow these tactics as follow:

1. Content Quality
Content is the most important element of SEO, and also the content is the king of SEO. It is important that the content you create should be unique and meaningful for the users. And Content on your website should be relevant to the needs of users. Which means if users are searching for something and he/she come to your website or a webpage so, that webpage must contain unique and valuable information and relevant to the user search. Whatever your business is about, tailor your content according to the needs and queries of the targeted audience.

Always stay up to date with the latest information and related trends and keep modifying and update your content and make sure you are serving your audience with qualitative and timely information.

On another hand, your backlinks are a key element of SEO. Quality content also goes side by side with your backlink profile. Build more and more backlink for your website because a number of backlinks from the qualitative and authoritative websites help in improving your website visibility in search engine.

2. Relevant Title Tag
The Title Tag is also a most important element. You should put relevant title tag on each and every webpage of your website. Search relevant keyword for your website according to the competition and targeted audience. After that put them into each and every webpage particularly. It is very important to select the keyword and phrases that match user queries and line up with what your audience is searching for.

There is a particular limit set for the Title Tag is 55 to 70 characters. So, the title tag should be unique, meaningful within the limit set and describe your business effectively. Title Tags lets the search engine and users know what is on your page and what your website is or business is about. You also can make your own title tags as per targeted user requirement and focus on what user is searching for and use that information to build up title tag so that you can capture the correct type of the user that will eventually take an action on your website. Make sure each title tag accurately reflects the content of your pages.

3. Create Unique Meta Descriptions
Meta Description is the most important part of SEO, It is a part of ON PAGE SEO. Meta Description is a description that describes our business on the (SERP) search engine result pages. There is also a character limit set for Meta description is 170 characters. Make sure description should be unique if there will copy description so it will count as spam, so, it important to make your description unique and descriptive. This is also containing call to action that encourages the users to select your result. The Main goal of meta description to drive traffic through clicks and this will help in improving keywords rankings.
Meta Description is an excellent opportunity to connect with the users’.

4. Include Structure Data
Structure Data helps search engine to decide what appears when someone searches your company and relevant query. Search engines like Google use structure data to generate rich snippets, Snippets are the small pieces of information that will appear in the search engine result pages. If you talk about structured data in SEO, it means you are talking about particular vocabulary known as is most commonly used approach to structured data markup for SEO purposes. Structured data simply refers to any data that organize in a manner. For example, you have to add data like Meeting, Day, Time and you organize these into a table with proper formatting.

Example of unstructured data

Value 1: “Mark called, confirming 3 pm on Tue at Coffee Shop”

Example of structured data

Meeting with                  Day                      Time               Place
     Mark                     Tuesday                   3 Pm          Coffee Shop

5. Use Heading Tags H1,H2.....H6 in The Right Way
Heading Tag is the most essential element. H1 Tag should be a title or headline of your page. And heading tags should be optimizing properly sequence wise. You can give a descriptive view of your content so that heading should indicate what the content is about.
Since heading tag is a title or heading to your page so you can add the keyword to it that should be relevant to content or business. We Heading Tags from H1 to H6 and make sure use of all heading in a sequence into the page.

6. Include Canonical Tags
Canonical Tag is beneficial to use in the header of your coding, it is a way of telling the search engine that it is the complete version of the respective page. When search engines crawl more than one URLs with Identical Content, It can occur many SEO problems. The first problem is during crawling through too much duplicate content the search crawler may have missed some of your unique content. Second is, High-level duplication may reduce your ranking ability. And finally, if the content does rank the search engines may pick the wrong URL as the “Original”.

Canonicalization helps you to control your duplicate content with by eliminating many of these problems and also helps you avoid being detected as duplicate content by the search engine.

7. Images with Alt Tags
Images are also an important part of your website that will represent your website in an effective way. When you use images in your website optimize them to make them as small as possible in terms of download size. Use a proper and best image compressor and give your images a meaningful name and also use the name in Alt Tags which will help to improve the ranking of your website. You can also use your keyword relevant to content or image in Alt Tag.

8. Add XML Sitemap and Robots.txt File
The XML sitemap is very important for crawling your website in search engine. A sitemap is used to represent our WebPages to Google and another search engine. It is essential because when you have made a website with name then how can search engine will able to know that website with this name is created so, for that we create sitemap of the website in Webmaster Tool which contain all WebPages and in sitemap there will be a change frequency limit where you can add a limit of weekly, monthly which means your site will be updated with a week or within a month. So, with this, you don’t need to crawl your pages again and again in the webmaster. The search engine will automatically crawl your website according to that change frequency limit.

Robots.txt File is a text file in which is created to instruct web robots for crawling which means which part of the site can be crawl or not. There is some technical syntax for a robots.txt file as follows:

• User-agent: The specific web crawler to which you’re giving crawl instructions
• Allow (Only applicable for Googlebot): The command to tell Googlebot it can access a page or subfolder even though its parent page or subfolder may be disallowed.
• Disallow:/ The command used to tell a user-agent not to crawl particular URL.
• Crawl-delay: How many milliseconds a crawler should wait before loading and crawling page content.
• Sitemap: Used to call out the location of an XML sitemap(s) associated with this URL. Note this command is only supported by Google, Ask, Bing, and Yahoo.

9. Speed of the Website
Speed is very important for every website, which means how much time the site is taking for loading. If your site speed is not fast so, the search engine will not able to crawl as many pages. For the best ranking and good user experience, the Website speed should be very fat.

If you want to get top rank in search engine result pages follow the best practices and best SEO Tactics.

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Google Website Optimizer for optimizing your website!

search engine optimization

Google Website Optimizer is a tool for generating experiments for conversion rate testing. You can set up experiments for various sections on your pages and then Google randomly works for the different versions of your pages to existent guest who approach to your website.

There are some advantages of this method of testing over alternative sites that experiment your pages with individuals who may or may not plunge into your target market.

Types of Testing

There are two types of testing that are as follows:
1. Multivariate Testing
2. A/B Testing

Multivariate Testing: With Multivariate Testing we can experiment multiple elements or sections of our page simultaneously. Thus this is the best way if you want to test multiple headlines, images, or other sections. This also save time rather than doing them one-at-a-time in A/B Testing.

A/B Testing: In A/B Testing, you can test two versions of the same page. This is a great option if you want to test two completely different designs or layouts of your website.

What Do I Test
• There are a lot of possible things you can test:
• Size and position of logo.
• Size, position and color of the headline
• Overall color scheme of page
• Headlines and call to action
• The body copies i.e. the font size and the font used
• Layout of the page
• Images used and how many to use(Size, position and how to use images especially images of products)
• Calls to actions
• Related products (how to show, where to show and how to show them)
• Length and the field label of any forms on page

How to start Testing
Once you decided which pages to test, and possibly what elements, it’s time to invent the accessible variables.

1. Multivariate Testing Before you starts Multivariate Testing you have to complete the following steps that are as following:
• Choose the page which you would like to test: The page could be your homepage, services page and product detail page.
• Choose your page sections: Marketing team will decide which page section of your page should be test. For example, headlines, buttons, images, testimonials, promotional copy and more.
• Review desired page section with technical team: Before implementing testing on your site your technical team needs to agree on which sections to test.

2. A/B Testing Before you starts A/B Testing make sure that you have completed the following steps that are as following:
• Choose the page you would like to test: The page could be your homepage, services page and product detail page.
• Create alternative versions of your page: Create and publish different versions of your test page at unique URL so that Website Optimizer can randomly display the different versions to the users. These URLs can be bookmarked by the user so that you can keep these URLs live.
• Identify your conversion Page: This is existing page where the user will reach after the successful conversions. This may be display after user complete purchase, signups for newsletter or fills a contact letter.

Tips for Making the Most of Website Optimizer
• Don’t just focus on completed sales and signups. Focus on visitors from one page of conversion to next page.
• Don’t overlook the site test wider too. Try testing header, navigation, and search feature to make noticeable things gains to conversion rates.
• Consider segmenting your visitors, means different test for different types of visitors. You can do this based on things like Traffic source, country and location of the user from where he is coming from.
• Try what competitors are doing. If anyone is using a new layout or design, so why not to try that one and see it actually works or not!
• Run simultaneous test that can save your time, which in result means you can get your page optimized easily and running for all your visitors much faster.
• Make sure your goals clear before you start testing. This goes under just your conversion rate. Clarify that what are your company’s long-term marketing and positioning goals?
• Test regularly: The regulation improves or declines. New products arrive. Test new ideas and improvements on a daily basis. And especially test out new experiments if you see a sudden drop or decline in your conversion rates.

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Everything you need to Know about Google AdWords and Ad Campaign!

Adwords Flowchart

Google AdWords is the online services provide the Google to advertise their business through the bid on the certain keywords. These clickable ads displays on the upper of the search results in Google and promoter pay for these clicks; this is how Google creates money from these searches. In simple, it is the marketplace where companies pay to Google for their website ranked up on the top results based on their keywords. Google count all clicks and impression of the ads and charge for each click.

Google AdWords launched in the year 2000 and in the starting days, the advertiser was essential to pay a regular fee to grow their campaign set and achieved by Google. In 2005 a new service is introduced i.e. Jumpstart. In the year 2013, the company announced that it will be introducing further features so that the promoters can hold and achieve their ad campaigns well and more effective method. In the Improved features, ads display on the numerous devices with mobile phones and tablet as well.

AdWords Campaign: Ad Campaign is generated within AdWords account. There is no limitation to create Ad Campaign with one AdWords account but only two campaigns are beneficial for better results. An AdWords campaign is regularly collected of several ad collections. Each Ad Assembly issues dissimilar ad text finest on the keyword that customer may sort in Google search engine. Keyword on ad text is according to the niche of the website and based on the product. 15-20 Keywords are more beneficial in the campaign for the best results. Mutual ad campaign groups include geography, device segmentation, and product type.

 Let’s take a example, A LG Company selling Refrigerator and Washing machine can pick to have altered ad campaigns for each of its products.

There is numerous AdWords campaign than sedentary rear and waiting for the customers to connect on your ad. Make sure that the ad you have generated is actuality showed to the exact populates. Using these conditions in your AdWords campaign results in several important benefits:

1.Definite Qualified Traffic 

2.Advanced Click Through Rate (CTR)

3.Low Cost Per Click (CPC)

4.Good paid Search Engine Rankings

5.Larger Quality Score


CTR:If we divided the clicks on ads by Impression on the same ad is CTR i.e. Click through rate.CTR = Clicks/Impressions

CPC:  CPC Stand for Cost per Click, it is the amount an advertiser pays to Google at every click on their advertisement. The amount is depending upon the bidding price in the keyword.

A higher Quality Score: Quality Score is an impression of the excellence of your ads, keywords, and arrival pages. Advanced value ads can behavior inferior prices and superior ad locations. Ad rank is also depending on the Quality Score and bid.

Ad Rank = Quality Score * Bid

 Your Google Ad needs to be 100% accurate and relevant to your product or services that you will be offering or delivering. It is very important not to fool the people by making false claims or promises just to attract them. The ad must be relevant to the landing page and should have no irrelevant text.